The Executive Vice President of Enrollment Management & Marketing provides vision and leadership in the development, implementation, and achievement of strategic recruitment, retention, and graduation goals of the university. Driving unity in philosophy, mission, and objectives across both online and residential enrollment, he directs recruitment and marketing strategies, enrollment projections, budgets, and policies and procedures, as well as provides guidance for related academic and support departments. Responsible for the administration and operation of both sales (lead generation/development) and overall university branding, the Executive Vice President works to meet aggressive enrollment and retention goals, overseeing the day-to-day operations that support growth and add to the bottom line of the university. With a focus on strategic planning and goal-setting, the Executive Vice President contributes to university advancement by promoting brand and influence, monitoring and measuring enrollment progress, and adjusting processes accordingly to maintain optimal levels of both. This includes reviewing and evaluating program activities, allocating resources for greater program effectiveness and efficiency, and developing organizational and administrative policies and program objectives for consideration by the president. Additionally, the Executive Vice President oversees the financial management of all enrollment and marketing functions.