Liberty University Executive Leadership

Scott Hicks, B.S., M.B.A., Ph.D.

The Provost and Chief Academic Officer is the administrative advocate for Liberty University’s undergraduate and graduate programs. The Provost and Chief Academic Officer is responsible for developing organizational structures, administering the academic budget, and appointing personnel to manage and execute the functions of all educational programs. The development and implementation of processes that assess the purposes, effectiveness, and quality of all current and proposed academic programs fall under his leadership. Additionally, the Provost and Chief Academic Officer manages the establishment of all creative and interdisciplinary academic programs offered through the university’s residential and online venues, as well as oversees the appointment and evaluation of faculty members and academic administration necessary for the maintenance of those programs. The Information Technology, Major Construction, and Facilities & Transportation divisions also report to the Provost and Chief Academic Officer.

The Executive Vice President for Student Affairs serves as chief student affairs officer for the University by providing leadership for all student affairs programs including supervision of: Student Life, Community Life, Health and Wellness, Assessment, Student Government, Auxiliary Services, Campus Recreation and Logistics, the division of LU ONE, and the Office of Security and Public Safety (which includes Access Control, Environmental Health and Safety, LU Police Department, and Emergency Communications).

The Executive Vice President of Enrollment Management & Marketing provides vision and leadership in the development, implementation, and achievement of strategic recruitment, retention, and graduation goals of the university. Driving unity in philosophy, mission, and objectives across both online and residential enrollment, he directs recruitment and marketing strategies, enrollment projections, budgets, and policies and procedures, as well as provides guidance for related academic and support departments. Responsible for the administration and operation of both sales (lead generation/development) and overall university branding, the Executive Vice President works to meet aggressive enrollment and retention goals, overseeing the day-to-day operations that support growth and add to the bottom line of the university. With a focus on strategic planning and goal-setting, the Executive Vice President contributes to university advancement by promoting brand and influence, monitoring and measuring enrollment progress, and adjusting processes accordingly to maintain optimal levels of both. This includes reviewing and evaluating program activities, allocating resources for greater program effectiveness and efficiency, and developing organizational and administrative policies and program objectives for consideration by the president. Additionally, the Executive Vice President oversees the financial management of all enrollment and marketing functions.

The Director of Athletics reports to the president and oversees Liberty’s intercollegiate athletics programs which compete at the NCAA Division I level. The athletics director oversees the athletics, academic, spiritual, and social development of the University’s student-athletes. In addition, this position is responsible for the department’s administrative functions including development, marketing, fan experience and promotions, broadcast services, corporate and ticket sales, compliance, academic services, finance, personnel, communications, facilities and operations, sports medicine, nutrition, and strength and conditioning.

The Executive Vice President of Development leads the Alumni Engagement, Development, Development Engagement, Donor Relations and Stewardship, Flames Club, and Planned Giving areas of the University. This position directs activities related to the planning, execution, oversight, and evaluation of fund raising, annual giving, alumni engagement, and donor relations in support of the operational and strategic direction of the University.

The Chief Financial Officer serves as the Treasurer and is responsible for the financial operations of the university. This includes advising executives on financial matters and overseeing the collection, receipt, disbursement, and reporting of all investment and non-investment funds. The Chief Financial Officer ensures that policy development, risk management, and operations in Finance, Business Administration, Real Estate Management and Student Financial Services provide value to and align with the long-term strategic direction of the university.