Executive Vice President for Marketing

Ron Kennedy

The executive vice president for Marketing is responsible for the development, management, and execution of marketing and communication plans that encompass research, advertising, and promotion. He reviews potential advertising options, creating annual advertising plans for print, radio, web, social media, and additional media venues. The executive vice president for Marketing creates effective plans and strategies to market new programs and initiatives as well as managing the scope, creation, and production of high-quality graphics and written content for internal and external publications and collateral materials, both print and online. These include prospective student information packages, academic catalogs, program-specific information sheets, display banners and table top displays, the faculty handbook, new student online orientation, new student admission packages, and promotional materials for use at conferences as well as other duties as assigned by the president.