Liberty University’s Strategic Plan

Drawing inspiration from the principle of “Jesus First,” a conviction firmly held by our founder, Dr. Jerry Falwell, we continue to uphold the Lordship of Jesus Christ as the foundational element of each of our endeavors. We recognize that faithfulness to Him is our first and primary duty as a Christian university before all other institutional goals and objectives. When we allow Jesus to be first in all matters of life and daily pursuits, we ensure that the integration of the Christian faith extends beyond being an academic exercise to guiding every aspect of university instruction, operation, and administration. It is the way that we lead. Christ, above all, must be evident in all aspects of learning and living.

From the classroom to the boardroom, we are intentional about developing a Christ-centered community among students, faculty, and staff as we remain committed to the Lordship of Christ and ensure that every Liberty employee and student has the opportunity to know and follow Christ and to become a lifelong Champion for Christ. (Exodus 20:3-5, Deuteronomy 6:5, Proverbs 16:3, Matthew 6:33, Luke 10:27, John 3:16, 1 Corinthians 1:18, Galatians 2:20, Galatians 5:1, Colossians 1:16-17, Colossians 3:1-2, Hebrews 12:2)

Embracing the principle that education is a lifelong journey, we dedicate ourselves to fostering continuous growth and curiosity in our community. Our teaching approaches and academic programs are designed to cultivate critical thinking, adaptability, and a love for learning that extend beyond the classroom.

We equip students not only for their careers but also for a lifetime of intellectual and spiritual development. (Proverbs 1:5, Proverbs 4:13, Proverbs 9:9, Colossians 2:8, James 1:5)

Building on the statement of Dr. Jerry Falwell, “If it’s Christian, it ought to be better,” our authentic Christian culture goal is succinctly captured by Dr. Dondi Costin’s corollary, “If it’s Christian, it ought to be Christian.” This principle guides our commitment to fostering a culture of excellence and human flourishing among our faculty and staff, aligning with Christ’s model of servant leadership.

We emphasize strategic hiring, professional development, and retention practices to ensure our workplace not only meets high standards of excellence but also aligns with our biblical worldview. Our approach extends to creating a Christ-centered university culture that thrives on collaboration, diversity of thought, and strong leadership support, reflecting our deep-rooted Christian values in every facet of university life.

This holistic strategy aims to enhance operational effectiveness and cultivate a community where all members are encouraged to thrive both spiritually and professionally, ultimately encouraging students to make meaningful, positive impacts in their respective communities and the broader world. (Genesis 1:27, Proverbs 3:34, Proverbs 27:17, Micah 6:8, Matthew 20:26-28, Romans 12:4-5, 1 Corinthians 1:10, 1 Corinthians 12:27, Galatians 3:28, Ephesians 4:2-3, Ephesians 4:32, Philippians 2:3-8, Colossians 3:23-24, 2 Timothy 2:15, 1 Peter 4:10)

Our institutional mission to glorify God through higher education drives our commitment to excellence in all endeavors. We strive for the highest standards in teaching, research, and service, ensuring our work honors God and serves our community effectively.

This missioncentric approach guides our strategic decisions and operational priorities. (2 Chronicles 15:7, Matthew 5:16, 1 Corinthians 10:31, Colossians 3:23-24, 2 Timothy 2:15, James 3:13)

Following the biblical call to unity and fellowship, we foster a vibrant, engaged community. Our campus is a place where diverse perspectives and backgrounds are celebrated, encouraging respectful dialogue and mutual understanding.

We are committed to fostering a nurturing environment where every individual feels valued, connected, and empowered to contribute. (Proverbs 3:27, Ecclesiastes 4:12, Luke 10:25- 37, John 13:34-35, 1 Corinthians 12:27)

Our institution will emphasize stewardship as a core tenet of our faith, prioritizing the responsible management of God’s creation in our resources and operations.

This focus on stewardship will foster sustainable practices and community engagement, allowing us to serve as a model of Christian stewardship and invite others to connect with our mission and values. (Genesis 47:13-19, Psalm 24:1, Proverbs 11:25, Matthew 25:14-30, 35-40; 2 Corinthians 9:6-7, Galatians 6:9-10, 1 Peter 4:10)