A Preview of NBC Peacock
April 13, 2020
Streaming services seem to be popping up every day. Netflix is still the most streamed service with over 150 million subscriptions worldwide, but others have followed in their footsteps such as Hulu, Disney Plus, and Amazon Prime. However, NBC announced that they will be joining the streaming world with the launch of “NBC Peacock.” Named after the network’s iconic logo, Peacock will be launching April 15th for Xfinity and Flex customers only, and then July 15th for everyone else. Regardless of the launch date, NBC Peacock will stand tall among its competitors because of the quality of the shows, their partnership with third parties, and overall name recognition.
There are a few components that make Peacock stand out among its’ competition. First, the content of their shows will be phenomenal. NBC has produced some of the most iconic television shows, including The Office, Parks and Recreation, Friends, and now has full control over Brooklyn 99. Comedy of course is only one facet of Peacock. In addition to those shows, the service will have access to live competition-type shows such as America’s Got Talent, American Ninja Warrior, and The Voice. Sporting events will also be featured like the Summer and Winter Olympic and the Stanley Cup Finals.
Clearly, NBC has invested in itself to have high-quality shows within Peacock. However, what I believe will aid them in surpassing competition is their partnership with third-party affiliates. For example, Peacock has been rumored to have partnered with Comcast that will bring over their titles including the entire Harry Potter series. Additionally, Xfinity and Flex customers will be receiving a free subscription to the service initially. That will provide over 24 million subscribers with Peacock immediately. Because Peacock relies on ads heavily for revenue, they are counting on those 24 million subscribers to take advantage of their discount.
NBC has been one of the most recognizable stations on television. Their shows have always been strong with content, live-streamed news and sports are competitive with other stations, and their reputation has always been one of professionalism. In today’s world, streaming is the way of the future, and taking advantage of it now is more important than ever. I believe NBC Peacock will be a strong competitor regardless of their name, but having NBC as their home network will only boost their recognition.
So, if you find yourself sad that The Office and Parks and Rec will no longer be on Netflix, don’t worry! NBC Peacock is on its way and will allow you to binge your favorite shows, watch your favorite sporting events, and provide an overall great experience!
Sources
https://time.com/5767042/nbc-peacock-streaming-free/
Written by: Mike Tammaro
Mike is a Junior double majoring in Finance and Economics and writes for the blog in order to expand my skills as a student. As a business major, the curriculum does not allow for a lot of creative writing, so being able to publish written work is freeing from my normal educational routine.