Rookies serves up friendship, one ice cream sandwich at a time

In Lynchburg, one local ice cream shop is serving up something that’s not just sweet, but memorable. At Rookie’s, it’s not just about enjoying an ice cream sandwich — it’s about community, friendship and growth. Rookie’s has grown far beyond its humble beginnings. While pursuing his MBA at Liberty University, cofounder Jordan Nickerson had the idea of creating an ice […]
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