Master of Business Administration (MBA) in Strategic Media and Digital Content
Learn to Harness the Power of Digital Advertising and Grow Your Business with Liberty’s MBA in Strategic Media and Digital Content
Are you interested in a graduate degree program that combines your love of business with your passion for strategic communication? Perhaps you want to study how people respond to digital marketing campaigns, and you’d like to use what you learn to create value for your organization. If this sounds like you, Liberty University’s MBA in Strategic Media and Digital Content has what you’re looking for.
According to the Bureau of Labor Statistics, the median pay for advertising, promotions, and marketing managers in 2020 was $141,490.* This profession also has a projected growth rate of 6%, which is much higher than the national average.* Pursuing Liberty’s MBA in Strategic Media and Digital Content can help you pursue careers in this rapidly growing field or seek a promotion in your current company. Partner with us, learn cutting-edge digital marketing strategies, and take your career to new heights.
*Bureau of Labor Statistics, U.S. Department of Labor, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed online May 25, 2021). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
Pursue Your Degree with Confidence
- Liberty University is accredited by SACSCOC, the Southern Association of Colleges and Schools Commission on Colleges.
- We tailor our graduate business degrees to the working professional. Take evening classes, 1-week intensives, and online courses to make your degree a better fit for your busy schedule.
- Our School of Business faculty have terminal degrees and industry experience.
- Explore state-of-the-art technology in our 78,000-square-foot School of Business, which houses a simulated stock trading room with New York Stock Exchange display boards, a 2,000-square-foot Entrepreneurship Center for Innovation, a Center for Cyber Excellence, and a Center for Financial Literacy.
- Network with like-minded peers and professors in one of our business-related student organizations and honor societies.
What Will You Learn?
- Emerging trends in strategic communication
- How to strategically use media to increase brand awareness
- Optimal organizational structures for various companies
- Policies and strategies that can help your business stand out in the global marketplace
Career Opportunities for Strategic Media and Digital Content MBA Degree Graduates
- Account executive
- Advertising account manager
- Digital marketing manager
- Digital media specialist
- Social media coordinator
Facilities and Resources for MBA Students
- We tailor our graduate business degrees for the working professional. Take evening classes, 1-week intensives, and online courses to make your degree a better fit for your busy schedule.
- Earn a respected degree and graduate with confidence from one of the nation’s largest Christian universities.
- Explore state-of-the-art technology in our 78,000-square-foot School of Business, which houses a simulated stock trading room with New York Stock Exchange display boards, a 2,000-square-foot Entrepreneurship Center for Innovation, a Center for Cyber Excellence, and a Center for Financial Literacy.
- Network with like-minded peers and professors in one of our business-related student organizations and honor societies.
Admission Requirements for Graduate Business Degrees
Every application is reviewed on a case-by-case basis, and all applicants must submit the following documents and meet the minimum requirements for admission:
- Admission application
- Official bachelor’s degree transcripts with a 3.0 GPA or higher
- At least 15 hours of upper level (300-400 level) undergraduate coursework in business or our BMAL 590 course with a graduate GPA of 3.0
- Self-certification form (for students who are in the final term of their bachelor’s degree)
- Current Liberty undergraduate students seeking preliminary acceptance into a graduate program must complete a degree completion application through their ASIST account
These rates are reflective of academic year 2024-2025. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Credit Hours
Available On Campus
Class Type
Residential
Transfer Credits
Transfer in up to 50% of the degree total
Next Start Date
Aug 18, 2025
Accreditation
Liberty University is accredited by SACSCOC
