Master of Science in Marketing — Sports Marketing & Media

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350+ degrees on-campus

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Master of Science (M.S.) in Marketing — Sports Marketing & Media

Overview
What You Will Study
Careers
Benefits
Military

Continue Pursuing Your Passion for Sports Management by Earning a Master of Science in Sports Marketing and Media!

Whether it is billboards, social media pages, sponsorships or event promotion, marketing is an essential part of what makes professional sports teams so successful. Through Liberty’s 100% online master’s degree in sports marketing and media, you will study essential strategies in helping build a sports team promotion and an active fan base. 

Our master’s program can help train you in the areas of sports management and media so you can pursue careers like:

  • Sports Marketing Manager
  • Professional Team Media Coordinator
  • Promotion and Sponsorship Associate

A graduate level degree in marketing, social media, and promotion can help you further your career in an exciting, ever-evolving field with endless opportunities. Through a degree from Liberty, you will explore how to implement a biblical worldview into your work and actions. The sports industry reaches millions of people; our degree can help you use your platform to glorify Christ. 

What Will You Study in the Sports Marketing and Media Program?

Because our sports management and social media master’s degree is 100% online, you can remain active in your job, family, church, and community as you study the in-demand skills of sports media. Through our graduate-level degree, you can learn more about:

  • Creating an effective marketing and social media strategy for your team or organization.
  • The economic trends of the sports industry and its impact on marketing.
  • How to increase the platform and sales of a sports organization.

Our 100% online degree is designed for you and your needs. With no set login times, you can further your education at a pace that fits your current schedule.

Highlights of the Online Sports Marketing and Media Degree

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online M.S. in Marketing – Sports Marketing and Media degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 

    Military Benefits

    Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

    • Active duty service members of the U.S. Armed Forces
    • Reserve/National Guard
    • Veterans/retirees
    • Spouses of service members and veterans/retirees
    • Current Department of Defense employees

    We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits: 

    • Tuition discounts – $275 per credit hour for graduate courses.
    • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
    • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

    Potential Career Options with a Degree in Sports Marketing and Media

    Sports marketing professionals can work in a variety of athletic organizations, with sports teams, and in schools. Potential career paths may include:

    • Marketing communication consultant
    • Media coordinator
    • Sports marketing manager
    • Sports marketing project management specialist
    • Sports marketing writer
    Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
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    Credit Hours

    SACSCOC

    Available Online

    Class Type

    100% online, 8-week courses

    Transfer Credits

    Transfer in up to 50% of the degree total

    Next Start Date

    Jun 23, 2025

    Accreditation

    Liberty University is accredited by SACSCOC

    Areas of Interest

    Choose your area of Interest:

    Please select a Program of Interest. View Area of Interest

    Training Champions for Christ

    Liberty’s promise to you is an education that expertly brings knowledge and faith together. Here, education is designed around you. It connects you to people and opportunities that help you develop the skills and confidence you’re looking for. At Liberty, you’ll find the knowledge, experience, and mentorship you want to make your career — and life — a fulfilling one.

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    Why Liberty

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    Scholarships

    When it comes to choosing a college, finances make a difference. That’s why at Liberty, we believe in offering you a top-notch education — that’s also affordable. Discover how Liberty can help you keep your college costs down.

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    Online Discounts

    At Liberty University, we believe everyone should have an equal opportunity to pursue higher education, and it's our job to keep private education affordable. Explore the many ways a Liberty education can be an affordable one.

    For online students

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    Academic Excellence

    Liberty University is institutionally accredited by the Southern Association of Colleges and Schools Commission on Colleges, and certain programs have earned additional field-specific accreditation as well.

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