Bachelor of Science Strategic Communication: Strategic Communications
Earn a Degree in Strategic Communication to Prepare for a Rewarding Career in Advertising and Public Relations
Are you interested in becoming a transmedia storyteller, a persuasive communicator, and a strategic social media specialist? To be successful in these interests, you need the proper skill set to develop these qualities and open doors to an innovative career in communications. Let us help!
Gain confidence in writing, speaking, and innovative thinking. Wherever you end up in the communication career field, you will find that these skills are invaluable to your success. Whether you want to become an advertising manager at a major agency, or you want to open your own PR consulting firm, let us come alongside you and help your ambitions become your reality.
Earn a Degree Centered on Real-World Experience and Application
- Our strategic communication bachelor’s degree is designed as a hands-on and career-focused program.
- Your professors are working professionals in the industry and use curriculum centered on current issues and trends in the market.
- As a student, you will work with real clients, design public relations campaigns, advertising and social media packages, event planning strategies, and crisis management plans.
What Will You Learn?
- How to develop effective cross-platform communication plans
- Social media and web design strategies
- How to create persuasive integrated marketing communication plans using industry equipment and software
- Principles in transmedia storytelling
Career Opportunities for Graduates of Our Strategic Communication Degree
- Advertising Manager
- Communication Manager
- Customer Relationship Manager
- E-Business Specialist
- Public Relations Manager
- Social Media Marketing Manager
- Web Strategies Specialist
Internship Opportunities and Industry Resources Available with a Bachelor’s Degree in Strategic Communication
- As a strategic communication student at Liberty, you will have access to various internship opportunities across the country.
- We offer a Washington Fellowship program, which allows you to spend a semester gaining invaluable experience working in the heart of D.C.
- Our fellowship program has placed students in organizations such as Ralph Lauren, Bloomingdale’s, the American Psychological Association, Congress, and Fox News.
- Get involved with peers and professors to boost your resume! Join our Public Relations Student Society of America (PRSSA) chapter, a student-run organization for emerging public relations professionals.
- Our strategic communication students are granted access to the full Adobe Creative Cloud suite, which includes Photoshop, Acrobat, InDesign, and Premiere Pro.
Admission Requirements for Our Undergraduate Degree Programs
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Credit Hours
Available On Campus
Class Type
Residential
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Jan 19, 2026
Accreditation
Liberty University is accredited by SACSCOC
