Develop Strategies for Successful Marketing with Liberty’s Business Administration Program
Without an effective marketing plan, even the strongest products or services may fail. Businesses need insight into marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan. With the latest data-gathering technology, businesses can track consumer patterns and learn more about how to reach their target market.
Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s B.S. in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.
As a Christian university, Liberty fulfills our mission to Train Champions for Christ by equipping business professionals to be ethical, principled, and Christ-like leaders in their field. With course content from an accredited university taught from a Christian worldview, you will not only be equipped to guide businesses to success but also to make an impact on the industry for Christ. Through Liberty’s bachelor’s in business administration and marketing analytics degree, you can gain the in-demand skills you need to further your career with practical business training.
What Will You Learn in Our Marketing Analytics Bachelor’s Degree?
- Learn advanced qualitative and quantitative marketing research methods
- Understand how to track consumer behavior through acquisition and retention methods
- Learn how to design surveys to discover meaningful market insights
- Become an expert on how to analyze market research to make evidence-based business decisions
Marketing analytics is a vital part of business success. It plays a major role in customer acquisition, product development, and retention methods. Our degree program is designed to prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.
Career Options for Marketing Analytics Degree Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Study Online
We understand the dilemma of wanting to further your education while also staying connected to your family, career, church, and community. This degree program is offered 100% online, so you don’t have to worry about sacrificing time with the people most important to you while you pursue your degree.
As an innovator in distance learning since 1985, Liberty will provide the following benefits:
- Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online business administration degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
- You can complete our online business administration bachelor’s degree program in less than 4 years.
Military Benefits
Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, we are here to support you every step of the journey.
As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
Residential Benefits
- With students from all 50 states and over 70 countries around the world, you can immerse yourself in different cultures and experience the diversity of on-campus life.
- As a residential student, multiple scholarships are available to you, including the Early Deposit Award, Middle America Scholarship, and Liberty Academic Scholarship.
- Learn from professors who have doctoral degrees in their fields, as well as years of real-life experience.
- Our student leadership team will help you engage in an exciting dorm life with spiritual accountability, prayer, safety, activities, and building friendships that will last a lifetime.
- Outside of classes and studying, you will have the opportunity to participate in a wide range of on-campus activities, such as our NCAA sports, over 200 student-led clubs, and recreation centers like Snowflex, the LaHaye Ice Center, and Camp Hydaway.
- Enjoy our Reber-Thomas Dining Hall with over 20 available food stations, including gluten-free and vegan options. Work with a nutritionist to develop a dietary plan that is right for you!
Credit Hours
Available Online or On Campus
Class Type
Online, 8-week or residential
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Varies
Accreditation
ACBSP
