Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics
Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree
Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan. With the latest data-gathering technology, businesses can track consumer patterns and study more about how to reach their target market.
Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s online BS in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.
Among only 3% of business schools worldwide to receive ACBSP accreditation
As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. With accredited online course content, you can train in knowledge and skills that could be applied in guiding businesses. Through Liberty’s 100% online Bachelor of Science in Business Administration – Marketing Analytics, you can have the chance to study in-demand skills, build a broad business education foundation, and further your career with practical business training.
What Will You Study in Our Marketing Analytics Degree?
- Develop your expertise in how to analyze market research to make evidence-based business decisions
- Discover advanced qualitative and quantitative marketing research methods
- Study how to design surveys to discover meaningful market insights
- Understand how to track consumer behavior through acquisition and retention methods
Marketing analytics is a vital part of business success. It plays a major role in customer acquisition, product development, and retention methods. Our 100% online degree program is designed to help prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.
Potential Career Options for Business Administration and Data Analysis – Marketing Analytics Degree Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Highlights of Choosing Liberty’s Online Marketing Analytics Degree
As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.
Here’s what sets us apart:
- Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online B.S. in Marketing Analytics degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
- Online undergraduate tuition rates have been frozen for the last 10 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
Military Benefits
Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:
- Active duty service members of the U.S. Armed Forces
- Reserve/National Guard
- Veterans/retirees
- Spouses of service members and veterans/retirees
- Current Department of Defense employees
We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
These rates are reflective of academic year 2024-2025. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Credit Hours
Available Online
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Jun 23, 2025
Accreditation
ACBSP
