Bachelor of Science (B.S.) in Strategic Communication – Social Media Management
Get on Track to Landing Your Dream Job in Social Media and Digital Advertising
Imagine yourself working for one of the top ad agencies in the country. You meet with elite clients and act as a liaison between them and your creative team. Working as a well-oiled team, you complete the project and deliver the strategy to your enthused client. If this type of team-oriented, fast-paced, creative-driven environment excites you, then our social media management degree is a great choice for you.
At Liberty, we offer a B.S. in Strategic Communication specific to social media management to help students like you get the tools you’ll need. An exciting and financially rewarding career in digital communication is waiting for you!
Pursue Your Degree with Confidence
- Liberty University is accredited by SACSCOC, the Southern Association of Colleges and Schools Commission on Colleges.
- Our degrees are career-focused. All of our instructors have both academic and professional credentials, with many of them working in the communications field as they teach!
- Build your professional portfolio while working in our radio and television studios, on-campus sports network, client promotional projects, our student-run public relations firm, and the school newspaper.
What Will You Learn?
- How to incorporate a digital strategy into a business plan
- Persuasive advertising
- Social media strategy, platforms, and tactics
- Technology trends as well as how to apply these trends in a dramatically changing marketplace
- Writing for various social media platforms
Career Opportunities for Strategic Communication – Social Media Management Bachelor’s Graduates
Liberty University’s Bachelor of Science in Strategic Communication and Social Media Management prepares you for the following occupations:
- Advertising manager
- Communication manager
- Customer relationship manager
- Promotions coordinator
- Public relations manager
- Social media marketing manager
Internships and Resources Available to Strategic Communication – Social Media Management Students
- Curriculum focuses on experiential and hands-on learning.
- Learn and train on over $1 million in state-of-the-art equipment and facilities.
- Each semester, you will have the opportunity to attend professional development sessions with our full-time internship coordinator, who will provide you with one-on-one support throughout the internship selection process.
Admission Requirements for Our Undergraduate Degree Programs
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
Credit Hours
Class Type
Residential
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Jan 13, 2025
Accreditation
Liberty University is accredited by SACSCOC
16,000+
Students
20
NCAA DI Sports
450,000+
Community Service Hours
350+
Undergrad & Grad Programs
The Liberty DNA
Liberty’s promise to you is an education that expertly brings knowledge and faith together. You’ll not only be challenged academically but also pushed spiritually through weekly worship gatherings and community engagement, local service projects, and global mission trips. You can become a Champion for Christ that changes the world with the Gospel.
Convocation
The largest weekly gathering of Christian students in North America cannot happen without a key ingredient: you. Experience life-changing messages from more than 80 nationally acclaimed speakers each year.
LU Send Now
You see the news and your heart breaks — you want to help, but how? Be part of LU Send NOW and respond as the hands and feet of Jesus by providing humanitarian, spiritual, and psychological aid amidst disaster and crisis.
Residence Hall Community
Experience quality on-campus living that not only provides safe and inviting housing options but also meets your need for community and personal development. On each hall, your peers live life alongside you to spur your holistic development.
World Class Experience — Affordable Price
At Liberty University, a private Christian education is less expensive than you think. Over the last 7 years, Liberty has only raised its tuition costs by less than 4% – ranking its residential, undergraduate tuition rates in the top 25% in 2025 for affordability among its leading private, residential competitors. A full list of scholarships and eligibility requirements can be found on Liberty University’s Financial Aid website. For resident undergraduate students only. View information on graduate financial aid here.
Middle America Scholarship
Liberty Academic Scholarship
Champion Award
Early Deposit Award
Visit Our Central Virginia Campus
Have you visited Liberty yet? We can’t wait to have you. Watch a robot fetch your books at the Jerry Falwell Library, cheer on the winning touchdown at Williams Stadium, break a sweat at the fitness center, and gaze at the stars at the astronomical observatory.
At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank as Niche.com’s #4 Best College Campus in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Located directly behind Arthur S. DeMoss Hall, the Montview Student Union is a 4-story, 168,000-square-foot structure that includes a lounge overlooking the Academic Commons, retail dining venues, an art gallery, a ballroom, and a bowling alley. The building also has space for academics, meetings, and offices.
The Liberty Baseball Stadium features the latest turf playing surface, as well as full-length, major league-style dugouts, a fully-equipped media area, two suites, a club room, and a spectator picnic area.
The Center for Medical and Health Sciences (CMHS) is a state-of-the-art modern learning facility for Liberty University's College of Osteopathic Medicine (LUCOM) and School of Health Sciences. Sitting on Liberty Mountain, the 140,000 square-foot, four-story facility offers breathtaking views of the valley and the Blue Ridge Mountains to the north and west.
The Center for Music and the Worship Arts features 124 Steinway pianos and 43 teaching studios complete with piano, songwriting, and music computer labs. Additionally, the center includes a 1,600-seat concert hall.
The Center for Natural Sciences houses classrooms, an auditorium, and more than 30 laboratories designed for hands-on learning, including an advanced anatomy lab and a cell culture lab. The facility has more than $2 million in equipment, including a GC mass spectrometer and a gene sequencer.
As the primary academic building on campus, Arthur S. DeMoss Hall spans 500,000 square feet over four floors and houses computer labs, classrooms and student resource centers, and a rooftop terrace.
Jerry Falwell Library houses an array of study spaces including six learning commons, one technology commons, and 30 group-study rooms. Multiple terraces and balconies provide additional space to relax, and several dining options are available. Taking advantage of the latest technology, the ASRS, a robotic retrieval system, houses the majority of the library’s collections in a state-of-the-art automated on-site retrieval system.
The 275-foot-tall Freedom Tower, home of the John W. Rawlings School of Divinity, the nation’s largest center for religious studies and ministerial training, includes classrooms and offices, a conference room, a homiletics lab, and an interactive classroom, as well as observation spaces to take in the spectacular views of campus.
The LaHaye Ice Center is home to Liberty men's and women's hockey teams, as well as the synchronized skating and figure skating teams. Recently renovated, the ice center seats 4,000 fans and includes 10 box suites.
Whichever way you like to break a sweat, you can do it here! The recreation center has weight rooms, cardio lofts, private classrooms, an indoor track, pools, a rock wall, soccer fields, and basketball courts.
The Reber-Thomas Dining Center (Liberty’s dining hall) is a two-story, 120,000-square-foot all-you-care-to-eat buffet that boasts a seating capacity of more than 2,700. It provides breakfast, lunch, and dinner and offers over 20 unique stations to choose from.
The Residential Commons are comprised of three residence halls. The rooms feature a private bath, and every floor provides laundry facilities and a common lounge. Additional residential facilities are also planned for the site.
The three-story structure serves as a home base for the School of Business, which includes 152 programs from the certificate to the doctoral level, as well as centers of excellence focused on entrepreneurship, financial literacy, cybersecurity, and stock trading. On the first floor, a stock trading simulation room, operating in partnership with Truist, features an LED stock ticker that wraps around the top of the room and streams the latest market activity from Wall Street.
The Liberty Mountain Snowflex Centre offers students the opportunity to ski, snowboard, and tube year-round with its cutting-edge terrain technology.
Tower Theater is home to Liberty’s Department of Theatre Arts as well as the professional theatre company, Alluvion Stage Company. Tower Theater features a Broadway-style fly tower and professional rigging system and has over 12,000 square feet of backstage and support area.
This auditorium’s 10,000 seats are filled by students at Convocation and Campus Community, concert-goers, and athletic event attendees.
The stadium’s 25,000 seats host the fans of our FBS conference football team. Williams Stadium also boasts a 110-foot viewing tower and houses the Football Operations Center, containing locker rooms, coaches’ offices, equipment, and weight rooms, and a training facility.
The Admission Process
Apply Now, Pay Later
Start the enrollment process by applying online now — the application takes about 10 minutes. Your application fee isn’t due until you enroll!
Get Accepted
Once you’ve submitted all your admission documents, you’ll be updated on the status of your application through text and email. You can also keep track on your Student Checklist.
Act Early
After you apply, submit your Enrollment Deposit to earn extra scholarship awards, which decrease over time.
Contact one of our Admissions Counselors for more information by calling (800) 543-5317.
Hear from Liberty Students — Past and Present
Former SGA President Derek R.
“The whole school and the administration have their mindset on heaven — the Holy Spirit is so active on campus.”
Former SGA Vice President Esther L.
“It was knowing that I could be vulnerable about where I was from or what I was coming from or going through with people that were here and cared was encouraging and helped me with the transition.”
David H.
“Spiritually, I have seen the most growth in my life. …The spiritual atmosphere of the campus here at Liberty is unreal.”
Queenstar B.
“They [professors] see each student as an individual who has the potential to truly impact the world for God’s Namesake.”
Sarah B.
“Here there are authentic people that have really embodied how the Lord cares for each of us.”
Joseph H.
“Once I made it on campus — just the overwhelming amount of love that I received from the student body, the people on my hall, and my RAs just blew me away.”