BS: Business Administration: Digital Marketing and Advertising

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Bachelor of Science (B.S.) in Business Administration and Data Analysis – Digital Marketing and Advertising

Overview
Career Opportunities
Internships and Networking
Admission Requirements

Discover Your Unique Expertise for Digital Marketing

The goal of any good marketer is to meet the needs of the consumer and increase overall customer acquisition and retention. Our Bachelor of Science (B.S.) in Business Administration and Data Analysis – Digital Marketing and Advertising will provide you with advanced training in the methods, industry trends, and best practices you can take with you to be successful in this growing field!

Throughout this degree, you will learn principles in web analytics, site optimization, and conversion strategies vital to today’s digital marketing economy. Become a valuable member of any corporation as you use your new knowledge to drive sales and increase customer retention. Earn your bachelor’s while becoming an expert in the virtual world of social media and online commerce.

Pursue Your Degree with Confidence

  • Our Bachelor of Science in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
  • You have the ability to complete both your bachelor’s and master’s degrees in just 4 years with our 3+1 Accelerated Business Program.
  • You can earn additional credentials in Microsoft, SAP, and Cisco while completing your degree.
  • Gain hands-on experience with facilities like our simulated stock trading rooms, 2,000-square-foot Entrepreneurship Center for Innovation, and Center for Financial Literacy.

What Will You Learn?

  • Skills in market research, digital marketing, and advertising
  • Critical analysis of consumer needs and preferences
  • How to attract, convert, and retain customers through digital content

Career Opportunities for B.S. in Digital Marketing and Advertising Graduates

  • Digital marketer
  • Promotions manager
  • Social marketer
  • Advertising executive

Internship Opportunities and Professional Resources Available with a Bachelor’s Degree in Business Administration and Data Analysis 

  • As a business administration student at Liberty, you will have access to various internship opportunities across the country.
  • We offer a Washington Fellowship program, which allows you to spend a semester gaining invaluable experience working in the heart of D.C.
  • Our fellowship program has placed students in organizations such as Ralph Lauren, Bloomingdale’s, the American Psychological Association, Congress, and Fox News.
  • Gain access to resources like our Career Center, which offers resume critique, mock interviews, and more. You will also have access to Handshake – a professional network Liberty partners with to connect you with over 250,000 employers and Fortune 500 companies that actively use the platform.

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.

 

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
120

Credit Hours

Class Type

Residential

Transfer Credits

Transfer in up to 75% of the degree total

Next Start Date

Jan 13, 2025

Accreditation

ACBSP

16,000+

Students

20

NCAA DI Sports

450,000+

Community Service Hours

350+

Undergrad & Grad Programs

The Liberty DNA

Liberty’s promise to you is an education that expertly brings knowledge and faith together. You’ll not only be challenged academically but also pushed spiritually through weekly worship gatherings and community engagement, local service projects, and global mission trips. You can become a Champion for Christ that changes the world with the Gospel.

Convocation

The largest weekly gathering of Christian students in North America cannot happen without a key ingredient: you. Experience life-changing messages from more than 80 nationally acclaimed speakers each year.

LU Send Now

You see the news and your heart breaks — you want to help, but how? Be part of LU Send NOW and respond as the hands and feet of Jesus by providing humanitarian, spiritual, and psychological aid amidst disaster and crisis.

Residence Hall Community

Experience quality on-campus living that not only provides safe and inviting housing options but also meets your need for community and personal development. On each hall, your peers live life alongside you to spur your holistic development.

Convocation

The largest weekly gathering of Christian students in North America cannot happen without a key ingredient: you. Experience life-changing messages from more than 80 nationally acclaimed speakers each year.

Learn More
Go Back

LU Send Now

You see the news and your heart breaks — you want to help, but how? Be part of LU Send NOW and respond as the hands and feet of Jesus by providing humanitarian, spiritual, and psychological aid amidst disaster and crisis.

Learn More
Go Back

Residence Hall Community

Experience quality on-campus living that not only provides safe and inviting housing options but also meets your need for community and personal development. On each hall, your peers live life alongside you to spur your holistic development.

Learn More
Go Back

World Class Experience — Affordable Price

At Liberty University, a private Christian education is less expensive than you think. Over the last 7 years, Liberty has only raised its tuition costs by less than 4% – ranking its residential, undergraduate tuition rates in the top 25% in 2025 for affordability among its leading private, residential competitors. A full list of scholarships and eligibility requirements can be found on Liberty University’s Financial Aid website. For resident undergraduate students only. View information on graduate financial aid here

Middle America Scholarship

Liberty Academic Scholarship

Champion Award

Early Deposit Award

Visit Our Central Virginia Campus

Have you visited Liberty yet? We can’t wait to have you. Watch a robot fetch your books at the Jerry Falwell Library, cheer on the winning touchdown at Williams Stadium, break a sweat at the fitness center, and gaze at the stars at the astronomical observatory.

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank as Niche.com’s #4 Best College Campus in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

      Ways To Visit Campus       

Montview Student Union

1/17

Baseball Stadium

2/17

Center for Medical and Health Sciences

3/17

Center for Music and the Worship Arts

4/17

Center for Natural Sciences

5/17

DeMoss Hall

6/17

Jerry Falwell Library

7/17

John W. Rawlings School of Divinity

8/17

LaHaye Ice Center

9/17

LaHaye Recreation and Fitness Center

10/17

Reber-Thomas Dining Center

11/17

Residential Commons

12/17

School of Business

13/17

Snowflex Centre

14/17

Tower Theater

15/17

Vines Center

16/17

Williams Stadium

17/17

Located directly behind Arthur S. DeMoss Hall, the Montview Student Union is a 4-story, 168,000-square-foot structure that includes a lounge overlooking the Academic Commons, retail dining venues, an art gallery, a ballroom, and a bowling alley. The building also has space for academics, meetings, and offices.

The Liberty Baseball Stadium features the latest turf playing surface, as well as full-length, major league-style dugouts, a fully-equipped media area, two suites, a club room, and a spectator picnic area.

The Center for Medical and Health Sciences (CMHS) is a state-of-the-art modern learning facility for Liberty University's College of Osteopathic Medicine (LUCOM) and School of Health Sciences. Sitting on Liberty Mountain, the 140,000 square-foot, four-story facility offers breathtaking views of the valley and the Blue Ridge Mountains to the north and west.

The Center for Music and the Worship Arts features 124 Steinway pianos and 43 teaching studios complete with piano, songwriting, and music computer labs. Additionally, the center includes a 1,600-seat concert hall.

The Center for Natural Sciences houses classrooms, an auditorium, and more than 30 laboratories designed for hands-on learning, including an advanced anatomy lab and a cell culture lab. The facility has more than $2 million in equipment, including a GC mass spectrometer and a gene sequencer.

As the primary academic building on campus, Arthur S. DeMoss Hall spans 500,000 square feet over four floors and houses computer labs, classrooms and student resource centers, and a rooftop terrace.

Jerry Falwell Library houses an array of study spaces including six learning commons, one technology commons, and 30 group-study rooms. Multiple terraces and balconies provide additional space to relax, and several dining options are available. Taking advantage of the latest technology, the ASRS, a robotic retrieval system, houses the majority of the library’s collections in a state-of-the-art automated on-site retrieval system.

The 275-foot-tall Freedom Tower, home of the John W. Rawlings School of Divinity, the nation’s largest center for religious studies and ministerial training, includes classrooms and offices, a conference room, a homiletics lab, and an interactive classroom, as well as observation spaces to take in the spectacular views of campus.

The LaHaye Ice Center is home to Liberty men's and women's hockey teams, as well as the synchronized skating and figure skating teams. Recently renovated, the ice center seats 4,000 fans and includes 10 box suites.

Whichever way you like to break a sweat, you can do it here! The recreation center has weight rooms, cardio lofts, private classrooms, an indoor track, pools, a rock wall, soccer fields, and basketball courts.

The Reber-Thomas Dining Center (Liberty’s dining hall) is a two-story, 120,000-square-foot all-you-care-to-eat buffet that boasts a seating capacity of more than 2,700. It provides breakfast, lunch, and dinner and offers over 20 unique stations to choose from.

The Residential Commons are comprised of three residence halls. The rooms feature a private bath, and every floor provides laundry facilities and a common lounge. Additional residential facilities are also planned for the site.

The three-story structure serves as a home base for the School of Business, which includes 152 programs from the certificate to the doctoral level, as well as centers of excellence focused on entrepreneurship, financial literacy, cybersecurity, and stock trading. On the first floor, a stock trading simulation room, operating in partnership with Truist, features an LED stock ticker that wraps around the top of the room and streams the latest market activity from Wall Street.

The Liberty Mountain Snowflex Centre offers students the opportunity to ski, snowboard, and tube year-round with its cutting-edge terrain technology.

Tower Theater is home to Liberty’s Department of Theatre Arts as well as the professional theatre company, Alluvion Stage Company. Tower Theater features a Broadway-style fly tower and professional rigging system and has over 12,000 square feet of backstage and support area.

This auditorium’s 10,000 seats are filled by students at Convocation and Campus Community, concert-goers, and athletic event attendees.

The stadium’s 25,000 seats host the fans of our FBS conference football team. Williams Stadium also boasts a 110-foot viewing tower and houses the Football Operations Center, containing locker rooms, coaches’ offices, equipment, and weight rooms, and a training facility.

The Admission Process

Apply Now, Pay Later

Start the enrollment process by applying online now — the application takes about 10 minutes. Your application fee isn’t due until you enroll!

Get Accepted

Once you’ve submitted all your admission documents, you’ll be updated on the status of your application through text and email. You can also keep track on your Student Checklist.

Act Early

After you apply, submit your Enrollment Deposit to earn extra scholarship awards, which decrease over time.

Contact one of our Admissions Counselors for more information by calling (800) 543-5317.

Hear from Liberty Students — Past and Present

Photo of Former SGA President Derek R.

Former SGA President Derek R.

“The whole school and the administration have their mindset on heaven — the Holy Spirit is so active on campus.”

Photo of Former SGA Vice President Esther L.

Former SGA Vice President Esther L.

“It was knowing that I could be vulnerable about where I was from or what I was coming from or going through with people that were here and cared was encouraging and helped me with the transition.”

Photo of David H.

David H.

“Spiritually, I have seen the most growth in my life. …The spiritual atmosphere of the campus here at Liberty is unreal.”

Photo of Queenstar B.

Queenstar B.

“They [professors] see each student as an individual who has the potential to truly impact the world for God’s Namesake.”

Photo of Sarah B.

Sarah B.

“Here there are authentic people that have really embodied how the Lord cares for each of us.”

Photo of Joseph H.

Joseph H.

“Once I made it on campus — just the overwhelming amount of love that I received from the student body, the people on my hall, and my RAs just blew me away.”