Bachelor of Science (B.S.) in Business Administration and Data Analysis – Digital Marketing and Advertising
Discover Your Unique Expertise for Digital Marketing
The goal of any good marketer is to meet the needs of the consumer and increase overall customer acquisition and retention. Our Bachelor of Science (B.S.) in Business Administration and Data Analysis – Digital Marketing and Advertising will provide you with advanced training in the methods, industry trends, and best practices you can take with you to be successful in this growing field!
Throughout this degree, you will learn principles in web analytics, site optimization, and conversion strategies vital to today’s digital marketing economy. Become a valuable member of any corporation as you use your new knowledge to drive sales and increase customer retention. Earn your bachelor’s while becoming an expert in the virtual world of social media and online commerce.
Pursue Your Degree with Confidence
- Our Bachelor of Science in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
- You have the ability to complete both your bachelor’s and master’s degrees in just 4 years with our 3+1 Accelerated Business Program.
- You can earn additional credentials in Microsoft, SAP, and Cisco while completing your degree.
- Gain hands-on experience with facilities like our simulated stock trading rooms, 2,000-square-foot Entrepreneurship Center for Innovation, and Center for Financial Literacy.
What Will You Learn?
- Skills in market research, digital marketing, and advertising
- Critical analysis of consumer needs and preferences
- How to attract, convert, and retain customers through digital content
Career Opportunities for B.S. in Digital Marketing and Advertising Graduates
- Digital marketer
- Promotions manager
- Social marketer
- Advertising executive
Internship Opportunities and Professional Resources Available with a Bachelor’s Degree in Business Administration and Data Analysis
- As a business administration student at Liberty, you will have access to various internship opportunities across the country.
- We offer a Washington Fellowship program, which allows you to spend a semester gaining invaluable experience working in the heart of D.C.
- Our fellowship program has placed students in organizations such as Ralph Lauren, Bloomingdale’s, the American Psychological Association, Congress, and Fox News.
- Gain access to resources like our Career Center, which offers resume critique, mock interviews, and more. You will also have access to Handshake – a professional network Liberty partners with to connect you with over 250,000 employers and Fortune 500 companies that actively use the platform.
Admission Requirements for Undergraduate Degrees
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
Credit Hours
Available On Campus
Class Type
Residential
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Aug 19, 2024
Accreditation
ACBSP
