B.S. in Advertising – Management

What Will You Study in Liberty University’s B.S. in Advertising – Management Degree?

• Advertising strategy and campaign planning
• Consumer behavior and persuasive communication
• Digital, social, and mobile communication strategies
• Market analysis
• Organizational communication
• Project management

In this program, you can explore both the creative and management sides of advertising. You’ll study how audience insights and market research can shape advertising strategies, how campaigns and projects are planned and managed, and how communication can support collaboration within organizations. Additionally, you can develop an advertising portfolio that demonstrates your abilities in creative problem-solving, message design, branding, and campaign execution.

Potential Careers for Bachelor’s in Advertising – Management Program Graduates

• Advertising account manager
• Advertising manager
• Brand manager
• Campaign manager
• Communications manager
• Digital advertising manager
• Marketing manager
• Media planner
• Project manager
• Promotions manager
• Social media manager

Benefits of Pursuing Your Bachelor’s in Advertising – Management with Liberty University

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

• Our online programs are backed by our brick-and-mortar campus – ranked as Niche.com’s #2 Best College Campus in America for 2026 – and that commitment to excellence extends to our online students as well. Earning your degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
• Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors. As a nonprofit university, Liberty continues to strive to keep costs low for our students!
• To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Military Benefits

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

• Active duty service members of the U.S. Armed Forces
• Reserve/National Guard
• Veterans/retirees
• Spouses of service members and veterans/retirees
• Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:

• Tuition discounts – $250 per credit hour for undergraduate courses
• Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
• 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
• Potential college credit for military training