New music group, recording labels will support commercial music programs

May 31, 2016

Liberty University School of Music has launched a new music publishing, producing, and recording division called Liberty Music Group (LMG), created to support its growing commercial music programs and provide a platform for both budding artists and music
industry professionals.

“Only one other university owns and operates a music publishing company to specifically support its commercial music endeavors,” said School of Music Dean Dr. Vernon Whaley.

Students interested in becoming independent artists will have the opportunity to be mentored by established artists associated with professional recording labels. Students can also record and find a venue for publishing their own music.

Those who are pursuing careers in recording engineering, producing, or artist management will also have opportunities for hands-on training with some of the country’s top studio and live sound engineers.

Construction of a recording studio inside the Center for Music and the Worship Arts will begin this summer, following the completion of the fine arts concert hall. In addition to studio recording, the facility will be equipped to record live performances in the center’s choral and instrumental classrooms, concert hall, and two recital halls.

The School of Music recently acquired the Red Tie Music publishing and producing label (now operating under LMG). It plans to expand Red Tie’s market — traditionally made up of churches — by developing a number of both recording labels and imprints (for printed music materials) to serve different areas of the industry. Labels would include LMG-Gospel, LMG-Praise and Worship, LMG-Classic, LMG-Champion (for up-and-coming artists), LMG-Film Score, LMG-Student Worship, LMG-Academic (for printed music education materials), and others. Plans to develop and supervise a student-run recording label and imprint are also in progress.

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