BSBA Automotive Marketing And Management Degree 2048x1364
Credit Hours
Years (Avg.)
Class Type
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Jan 16, 2023
Liberty University is accredited by SACSCOC

Earn your College Degree from a School Committed to Your Success!

You deserve a bachelor’s degree that provides a long-term investment into your future. At Liberty, we have designed all our business administration degrees with your success in mind. If you are interested in working in the automotive dealership industry, then we have a degree program for you. Our Bachelor of Science in Business Administration (BSBA): Automotive Dealership Management will prepare you for leadership and management positions within the automotive industry, with training in real-world scenarios you will face in your career.

Throughout your academic journey, you can use the resources provided by our School of Business, such as our Entrepreneurship Center for Innovation, which will provide opportunities for you to grow and connect with your peers. Join a student organization headed by one of our faculty to network with professors who have years of field experience. Solidify your knowledge by completing internships, practicums, and capstone projects, allowing you to work directly in your field!

ACBSP Accredited Program LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 5 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

Niche Best Colleges

Why Choose Liberty’s Automotive Dealership BSBA Degree?

Our automotive dealership courses are developed and taught in partnership with the Hendrick Automotive Group, which is one of the largest mega-dealers in the United States!

In the classroom, you will learn from professors with years of real-world experience in their field. Outside of the classroom, you will have the opportunity to participate in a wide range of on-campus activities, such as our NCAA Division I athletics, over 200 student-led clubs, and recreation centers like Snowflex, the LaHaye Ice Center, and Hydaway Outdoor Center.

At Liberty, you are more than a business student studying to become a franchise owner. You are an image bearer – designed to make a difference in today’s culture. Let us come alongside you as you pursue God’s calling for your life.

What Will You Learn in Our Automotive Dealership Management Degree?

Our automotive dealership management courses will help you develop your management, dealership operation, and relationship building skills. Additionally, you can gain an understanding of the legal aspects affecting the industry and adopt biblical ethics developed in our courses.

All of our business degrees contain the same core curriculum. Throughout this degree program, you will learn theories and fundamental skills across all aspects of business, from accounting to marketing. You will also get chances to have hands-on learning experiences in our School of Business building. Join a student organization or honor society to take your education even further, as you make connections with peers and professors that will last a lifetime.

View the Degree Completion Plan.

Featured Courses

BUSI 370: Dynamics of the American Automotive Dealership Industry

This is an overview course in the Automotive Dealership Management concentration that provides the foundation for understanding management principles that lead to successful dealership operations.

BUSI 372: Marketing and Sales

This course provides a study of the marketing and sales roles and responsibilities with application in the automotive industry.

  • BUSI 476: Variable Operations

This course provides a detailed study of variable operations within an organization and how they interact with other organizational departments. The focus will be from the perspective of (a) customers, (b) employees, and (c) managers.

BUSI 478: Leadership Skills for Franchise Owners

Students will combine what they have learned in the cognate with the strategic perspective of an owner in terms of moving the organization forward into the future to satisfy customer needs and to lead employees in a successful enterprise.

Degree Information
Admission Requirements

Highlights of Our B.S. in Business Administration: Automotive Dealership Management

  • Our School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation.
  • Our dealership management courses are developed and taught in partnership with the Hendrick Automotive Group, one of the largest mega-dealers in the United States!
  • Complete internship, practicum, and capstone courses that allow you to gain invaluable first-hand experience in the field.
  • Our 78,000-square-foot School of Business building provides you with:
  • Get involved with our business-related student clubs, organizations and honor societies!
  • Check out our 3+1 Accelerated Business Program, which can help you can get your business bachelor’s and master’s in just 4 years!

Automotive Dealership Management Degree Information

Career Opportunities for Automotive Dealership Graduates

Liberty University’s Bachelor of Science in Business Administration: Automotive Dealership Management prepares you for work in the following occupations:

  • Dealership owner
  • Franchise operator/owner
  • Logistics and operations specialist
  • Sales representative

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.