Video Storytelling – STCO 638

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 08/18/2021

Course Description

How to create and use affective video narratives to strategically move consumers and other viewers through online digital media.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

According to Cysco, “It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021” (Cisco, 2017). Each of these videos carries information, ideas, and a particular worldview that can motivate, inspire, educate or even offend an audience. This course is designed for professionals in all industries to help them shape their messages or stories through a visual medium to powerfully and intentionally reach their audiences. Both hands-on, practical skills will be explored along with the aesthetic nature of effective and affective visual communication strategy.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Analyze, create and produce persuasive short-form (less than 5 minutes) Web-based videos
  2. Discriminate between effective and ineffective video narratives
  3. Explain the uses and strengths of social, mobile and online video in growing organizational relationships with its affiliates
  4. Apply a Christian worldview in such a way that it adds value to both the career of the student and the power of video narratives

Course Assignment

Textbook Reading and Presentations

Weekly textbook readings and presentations related to course content. 

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion: Class Video Introduction

The student will record a short introduction video (3–5 minutes) answering the questions in the prompt. The student will then write 150-word responses to at least 2 of his/her classmates’ video introductions.

Discussions (5)

Discussions are a collaborate learning experience. Therefore, the student will be required to post an initial written document discussing the assigned subject, and then respond to a minimum of two (2) classmates by the end of the module.

Because discussions are collaborative assignments, they cannot be accepted late. Discussions follow the "group projects" (part 4) section of the "Late Assignment Policy" outlined in the syllabus.

Quiz: Quick-start Guide

In your own words, summarize the 10 easy steps to make your video better as outlined in the Quick-start guide at the beginning of the book.

Video Production Project Assignments (2)

The student will be assigned two video and audio production projects that they will shoot with their mobile device camera or another digital video camera, in order to develop and illustrate technical and aesthetic decision-making skills from the video editor's perspective. The required text for this course includes tutorial media necessary to complete the editing exercises. Additionally, tutorial videos and exercises will be available through LinkedIn Learning in order to augment learning of the software. Project files, completed via Adobe Premiere Rush, Premiere Pro, or other professional video editing tool, must be turned in to receive credit.

In preparation for your final paper that is due at the end of the term, you will research and write an abstract about one relevant case of video implementation in your chosen field of interest. This may include an advertising campaign for a non-profit, a product launch for a company, a new media initiative for a church, etc. The student must submit a cover page with relevant topic title. The student must also submit an abstract consisting of 150–250 words and keywords and search terms. The student must include 12 sources (specific types of sources that must be included are listed in the Assignment Instructions). Current APA format must be used.

Final Paper: Final Assignment

The student will write a 8-10-page (body) research-based paper in current APA format that focuses on results-oriented video narratives in service of an organization – best practices. The paper must include at least 12 references.