Video Storytelling – STCO 638

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

How to create and use effective video narratives to strategically move consumers and other viewers through online digital media.

Prerequisites

None

Rationale

According to Cysco, “It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021” (Cisco, 2017). Each of these videos carries information, ideas, and a particular worldview that can motivate, inspire, educate or even offend an audience. This course is designed for professionals in all industries to help them shape their messages or stories through a visual medium to powerfully and intentionally reach their audiences. Both hands-on, practical skills will be explored along with the aesthetic nature of effective and affective visual communication strategy.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Analyze, create and produce persuasive short-form (less than 5 minutes) Web-based videos
  2. Discriminate between effective and ineffective video narratives
  3. Explain the uses and strengths of social, mobile and online video in growing organizational relationships with its affiliates
  4. Apply a Christian worldview in such a way that it adds value to both the career of the student and the power of video narratives

Course Assignment

Textbook readings, websites, MindTap, and Lynda.com tutorials

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Class Introductions Video

The student will record a short introduction video answering the questions in the prompt. The student will then write 150-word responses to at least 2 of his/her classmates’ video introductions.

Discussion Board Forum (5)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 classmates’ threads. Each reply must be at least 150 words.

Video Production Projects (2)

The student will be assigned two video and audio production projects that they will shoot with their mobile device camera or another digital video camera, in order to develop and illustrate technical and aesthetic decision-making skills from the video editor's perspective. The required text for this course includes tutorial media necessary to complete the editing exercises. Additionally, tutorial videos and exercises will be available through Lynda.com in order to augment learning of the software. Completed Adobe Premiere project files (.prproj) must be turned in to receive credit.

Paper

The student will write a 8-10-page research-based paper in current APA format that focuses on results-oriented video narratives in service of an organization – best practices. The paper must include at least 10 references in addition to the course textbooks and the Bible.

Quizzes (8)

Each quiz will cover the Reading & Study material for the assigned module(s)/week(s). Each quiz will be open-book/open-notes, contain 12–20 multiple-choice, multiple-answer, true/false, and matching questions, and have a 1-hour time limit.