Using the Social and Digital Future – STCO 462

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020


The purpose of this class is to give students direct experiential insight in understanding and applying new social media and digital technologies to the global marketplace.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the technology-related principles and practices that impact organizational growth and development.
  2. Understand the analyses and processes of digital marketing principles and practices used in a competing marketplace.
  3. Develop a personal working style and approach that is results- and market-oriented.
  4. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings and Power Point presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The first discussion is an introduction video. Each thread must be 300–400 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to two other classmates’ threads. Each reply must be 150–200 words.

MindTap Interactive Exercises (30)

Each chapter contains problem assignments. Some contain a video to watch before answering questions while some contain websites to read through. Each problem assignment has tabs to click through when answering the questions.

Course Project

This project has both written and video production components. The final submission will be a 4–6 page paper and a 30–60 second video.

The student will choose an organization, product, service, etc. as the focus of the final project, and an analytical approach. The student will put together a creative plan for a new or existing digital technology to grow a particular product/service/organization that is of interest, or describe an existing technology-based success.

Exams (3)

Each exam will cover the reading and study material for the assigned weeks. Each exam will be open-book/open-notes and contain multiple-choice, true/false, or matching questions. There is no time limit on the exams.

Final Exam

The Final Exam will cover the reading and study for all modules/weeks. It will be open-book/open-notes and contain multiple-choice, true/false, or matching questions. There is no time limit on the exam.