Best Practices: Strategic Communications Management – STCO 367

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 11/01/2021

Course Description

This course is designed to give students hands-on experience in creating collaborative integrated marketing communication campaigns, guided by the lessons learned from organizations that have used strategic communications to drive growth. (Formerly COMS 367)

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The purpose of this course is to give students direct experiential insight in developing communication campaigns that take into account the successes of existing organizations and campaigns. Students will gain further understanding for application of creative integrated management and marketing.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the theory and practice of managing integrated marketing communication campaigns.  
  2. Understand the analyses and processes of strategic communication theories as applied by model organizational in pursuit of growth and development.   
  3. Develop a personal working style and approach that is results- and market-oriented. 
  4. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings, Presentations, and Videos

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The first discussion board is a 2-minute introduction video. For the following forums, the thread must be 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 150 words.

Quiz: Video Exercises (10)

Course material includes video exercises for several chapters. Each exercise includes a video to watch before answering questions. Questions will appear at the end of the video.

Quizzes (7)

Quizzes will cover the reading material for assigned Modules: Weeks.