Best Practices: Strategic Communications Management – STCO 367

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020


The purpose of this course is to give students direct experiential insight in developing communication campaigns that take into account the successes of existing organizations and campaigns. Students will gain further understanding for application of creative integrated management and marketing.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the theory and practice of managing integrated marketing communication campaigns.  
  2. Understand the analyses and processes of strategic communication theories as applied by model organizational in pursuit of growth and development.   
  3. Develop a personal working style and approach that is results- and market-oriented. 
  4. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings and Power Point presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The first discussion board is a 2-minute introduction video. For the following forums, the thread must be 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 150 words.

Video Exercises (10)

Course material includes video exercises for several chapters. Each exercise includes a video to watch before answering questions. Questions will appear at the end of the video.

Quizzes (3)

Quizzes only include chapters for the assigned module/week and are weighted less than the exams. These quizzes are intended to help the student check his or her understanding and prepare for the exams. Each quiz will allow multiple attempts.

Exams (3)

Each exam will cover the Reading & Study material for the assigned module/week. Each exam will be open-book/open-notes, contain 70 multiple-choice questions, and have a 1-hour and 30-minute time limit.

Final Exam

The Final Exam will be open-book/open-notes, contain 140 multiple-choice questions, and have a 3-hour and 20-minute time limit.