Best Practices: Strategic Communications Management – STCO 367

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 08/30/2022

Course Description

This course is designed to give students hands-on experience in creating collaborative integrated marketing communication campaigns, guided by the lessons learned from organizations that have used strategic communications to drive growth.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The purpose of this course is to give students direct experiential insight in developing communication campaigns that take into account the successes of existing organizations and campaigns. Students will gain further understanding for application of creative integrated management and marketing.

Course Assignment

Textbook readings, Presentations, and Videos

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (3)

You will complete 3 Discussions in this course. For each Discussion, you will post one thread  of at least 300 words by 11:59 p.m. (ET) on Monday of the assigned Module: Week. For the replies, you must then post 2 replies of at least 150 words each by 11:59 p.m. (ET) on Monday of the assigned Module: Week. 

Creative Brief Assignment

This paper will be between 750-1000 words, not including title page and reference section. The paper will need to adhere to current APA student paper format guidelines. There should be a minimum of 8 references of support for the content provided.  

This paper will be between 750-1000 words, not including title page and reference section. The paper will need to adhere to current APA student paper format guidelines. There should be a minimum of 8 references of support for the content provided.  

Quizzes (8)

Quizzes will cover the reading material for assigned Modules: Weeks.