Social Media Tools - Introductory – INFT 152

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

This course will introduce the concepts and applications of social media. The student will gain hands-on experience using readily available social media tools to create a social media presence on the Internet.

Prerequisites

None

Rationale

Social media is one of the fastest growing sectors and is one of the key technical skills that is needed in various professions, including arts, history, business, education, and religion. The student with social media skills and training is better prepared for the workplace.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Demonstrate understanding and application of social media/web presence ethics and behaviors.
  2. Utilize the concepts of social media creation to develop and publish a social media presence.
  3. Demonstrate the ability to apply the principles of social media to publish media to the Internet.
  4. Utilize the common social media tools to maintain a social media presence.

Course Assignment

Lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 250 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 1 other classmate’s thread. Each reply must be at least 150 words.

Social Media Projects (4)

The student will complete individual projects in support of the Final Submission. Individual parts of the project include:

  1. Project Proposal - In at least 50 words, the student will define the social issue or idea that the projects will be addressing.
  2. Facebook Project - The student will create a Facebook page to share information about the social issue or idea that the project will be addressing.
  3. YouTube Project - The student will create a YouTube channel as an avenue to share information about the social issue or idea that the project will be addressing.
  4. Twitter Project - The student will create a Twitter profile and utilize the tool to share information about the social issue or idea that the project will be addressing.

Social Media Project – Final Submission

The student will submit a cumulative project using the tools and techniques learned throughout the course. The project will consist of posts that clearly communicate the message proposed in the student’s initial proposal with links to his/her social media pages submitted to Blackboard.