Retailing and Category Management – BUSI 446

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 01/23/2023

Course Description

From an economic perspective, retailing, and category management represent anywhere from 25-30% of GDP annually. This course integrates retailing and category management into one course. The category management aspects of this course are derived from retail and supply chain perspectives.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


Given the significant proportion of GDP related to the retailing and category management industries, BUSI 446 is designed to systematically and comprehensively expose learners to the key theories, current research, and applications of retailing and category management disciplines, all of which are requisite for operating/managing successful retail business models. The elements involved include the various types of retail institutions, retail value buying/purchasing, supply chain and category management, store location, layout, and promotional display strategies. Success in the marketplace of retailing and category management relies on these elements and the ability to create value and increase customer satisfaction in the retail arena.

Course Assignment

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (7)

Discussions are collaborative learning experiences. Therefore, students are required to provide an original thread post in response to questions provided for each discussion assignment. In addition, students will reply to two of their classmates' original thread posts.

Written Report Assignments (4)

Students are required to provide four interim written reports for a retail business that they design as a course project. These reports will describe the students' proposed retailing management strategies using assignment questions for each report and based on the course curriculum. The proposed retail business concept must be approved by the instructor. In all four interim written reports, the instructor will provide feedback to the students to be used in editing the final written report. 

Students will write one final report that includes the edited versions of the four interim written reports based on the instructor's feedback plus their responses to unique questions provided in the Written Report: Final Report Assignment Instructions.

Students will provide an Essay: Integration of Faith and Learning that will describe how a retailer should operate his/her establishment in an ethical and biblical manner that can result in a favorable outcome for the organization. 

There are 3 quizzes in this course. In each quiz, students will answer 50 Multiple-Choice and/or True-False questions based on the textbook reading material for the assigned Modules: Weeks.