Graphic Design II – ARTS 371

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Graphic Design II integrates design principles and software, typography, digital illustration, digital imaging, page layout, and prepress techniques with emphasis on design process from visualization to production. Students will be responsible for the design and production of a fully integrated campaign consisting of major projects including several components across multiple media forms. Individual and collaborative work is expected including branding and packaging as well is prototyping for interactive media. Each student is responsible for production of design products, critiquing of designs, portfolio preparation and presentation. (Formerly Advanced Graphics)

Prerequisites 

(ARTS 113 or VCAR 113) and (ARTS 222 or VCAR 222) and (ARTS 332 or VCAR 332) and (ARTS 342 or ARTS 352)

Rationale

Graphic Design II is a course that builds upon the theoretical and technical development from prerequisite courses. The student is then required to meld that skill and knowledge into a comprehensive and unified body of work while working with a real life group setting. This approach enables the student to embrace higher levels of creative productivity in actualizing personal style while meeting the requirements of a demanding creative and productive environment.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Develop and apply technical skills with computer hardware and software equipment as well as other equipment.
  2. Understand and apply industry standards and ethics through a Christian worldview.
  3. Design and produce a creative campaign from concept through production preparation, utilizing analytical research methods, preliminary ideation stages, and comprehensive presentation of works.
  4. Develop concepts and systems individually and collaboratively.
  5. Critique and evaluate creative work produced by professional designers as well as his/her own work.

Course Assignment

Textbook readings and lecture presentations/notes

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each forum. Each thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 classmates’ threads. Each reply must be at least 150 words.

Career Profile

The student will research a specific graphic design occupation chosen from a provided list. The student will compile the data he/she finds into a neatly and professionally designed 1-page Career Profile document.

Creative Image Poster

The student will choose an event from the provided list and will develop a poster that promotes the event utilizing nontraditional imagery and type.

Social Good Project (4)

This project will be completed in 4 phases:

Phase 1

The student will develop a well-designed research document, which includes a project proposal, strategy, collected visual research, and a mood board.

Phase 2

The student will develop a series of sketches for each major deliverable for the project.

Phase 3: Blog

The student will upload the Phase 2 documents and will discuss all required items listed in the prompt. In addition to the thread, the student is required to respond to 2 classmates’ threads. Each thread must address all aspects of the topic in order to earn credit. The blog post must be at least 500 words and must also include images of the student’s sketches and mood board. The student is required to reply to 2 classmates’ blog posts in at least 150 words.

Phase 4

The student will execute all major deliverables for the project using the appropriate software as indicated. Full physical prototypes of the work will be created, styled, and photographed for inclusion in the final presentation. Final projects will be presented using Adobe Spark Video, which will include process documentation, final renderings, and full voice over description and analysis.

Museum Exhibition Graphics Project (4)

This assignment will be completed in 4 phases:

Phase 1

The student will develop a well-designed research document, which includes a project proposal, strategy, collected visual research, and a mood board.

Phase 2

The student will develop a series of sketches for each major deliverable for the project.

Phase 3: Blog

The student will upload the Phase 2 documents and will discuss all required items listed in the prompt. In addition to the thread, the student is required to respond to 2 classmates’ threads. Each thread must address all aspects of the topic in order to earn credit. The blog post must be at least 500 words and must also include images of the student’s sketches and mood board. The student is required to reply to 2 classmates’ blog posts in at least 150 words.

Phase 4

The student will execute all major deliverables for the project using the appropriate software as indicated. Full physical prototypes of the work will be created, styled, mocked up, and/or photographed for inclusion in the final presentation. Final projects will be presented using Adobe Spark Video, which will include process documentation, final renderings, and full voice over description and analysis.

Reading Quizzes (4)

Each quiz will cover the Reading & Study material for the module(s)/week(s) in which it is assigned. Each quiz will be open-book/open-notes, contain 5–10 multiple-choice and/or true/false questions, and have a 20-minute time limit.