Publication Design – ARTS 340

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

This course examines the design and structuring of information for print publications. Students will combine their knowledge of typography and image creation with the principles and elements of page design to produce several portfolio-building systems. Lectures and studio work cover historical as well as current practices used in the production of multi-page documents.

Note: May be taken twice for credit.

Prerequisites 

(ARTS 222 or VCAR 222) and ARTS 223

Rationale

This course examines the design and structuring of information for print publications. The student will combine his or her knowledge of typography and image creation with the principles and elements of page design to produce several portfolio-building systems. Lectures and studio work cover historical as well as current practices used in the production of multi-page documents.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Identify the foundational terminology, concepts, page anatomy, media, and types of publications used in the industry and be able to use this language to converse intelligently with others.
  2. Apply technical skills to proficiently create publications such as books, magazines, catalogs, and promotional materials.
  3. Develop themes and concepts that satisfy targeted marketing objectives.
  4. Create a range of concepts from conservative to cutting edge.
  5. Present materials using relevant techniques.
  6. Upon successful completion of this course, the student will display the following attitudes/professional behaviors:

  7. Competent preparation of all projects.
  8. Regular attendance to the class and arrive on time to all classes.
  9. Participate in all class critiques.
  10. Effectively present ideas.
  11. Complete all assignments according to established deadlines, overcoming any technical difficulties that arise in order to do so.
  12. Exhibit courteous and respectful behavior toward instructor and fellow classmates.

Course Assignment

Textbook readings and lecture presentations/notes

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 200 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 100 words.

Publication Analysis

The student will write a 300-word analysis in current MLA format, comparing and contrasting at least 3 different types of publications. The student must choose publications based on the type of publication he or she wishes to create in this course.

Publication Design

During this course, the student will design and create a custom publication. The publication must be 16 pages, including the front and back cover. The student will make the following submissions during the course for feedback and critique:

  1. Brief
  2. Layout and Design Part 1
  3. Layout and Design Part 2
  4. Image Selection
  5. Feedback Submission
  6. Original Illustration
  7. Final Submission

Quizzes (4)

Each quiz will cover the Reading & Study material for the assigned modules/weeks. Each quiz will be open-book/open-notes, contain 10 multiple-choice questions, and have a 30-minute time limit.