Media Design – ARTS 224

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

In the Media Design Course, students examine new and traditional forms of media communications, design principles, concepts, and applications that will strengthen communication efforts with graphic design and advertising projects. Through lectures, readings, case studies, and hands-on assignments, students are introduced to the media campaign process, and the impact of new media technologies. Students will learn how to make sense of the dynamic field of media communications through a critical analysis of real-world campaigns serving as a foundation to build their own strategies.


ARTS 222


Studying conceptualization, design principles, and visual communication is essential to the Strategic Communications student. This class will provide you with the necessary tools that will allow you to intelligently work with visual creators and will allow you to bring your ideas to life visually. You will learn to dig deep conceptually and think differently, to see design and campaigns from a strategic, design and consumer perspective, and you will learn to visually communicate your own concepts.

You are a communicator, a storyteller. The tools that you will walk away with from this class will expand your communication skills, prepare you to work with a creative team, and provide you with the ability to add a visual dynamic to the stories you are called to tell.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Identify on tests the foundational terminology, concepts, and media used in the industry and be able to use this
  2. Define and use in discussion terminology commonly used in design production and be able to use this language to converse intelligently with other graphic producers
  3. Recognize and identify concepts and principles in use in current campaigns and evaluate the efficacy of the design and strategy of media campaigns
  4. Create solutions to design problems and conceptualize a campaign by:
    1. Demonstrating the design process
    2. Applying graphic design principles and practices
    3. Constructing creative typography
    4. Composing effective layouts
    5. Selecting and creating images
  5. Evaluate personal designs and critique projects of other designers
  6. Advance their skills in the use of lab equipment through practical assignments and development of individual skills

Course Assignment

Textbook readings and lecture presentations

Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 100 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to other classmates’ threads.

Campaign Project

Using the project process and design elements, the student will create a campaign. The student will design one poster advertisement and discuss two additional tactics that would fit into their campaign. The project is broken into 5 phases with designated point values.

Phase 1

The student will select a small business or non-profit and complete research.

Phase 2

The student will create a creative brief, creative strategy, and begin thinking of how to create a poster advertisement. They are also to discuss two additional tactics that would fit into their campign.

Phase 3

The student will then create 20 thumbnails and 3 roughs for their print advertisement tactic.

Phase 4

The student will create 1 comprehensive.

Phase 5

The student will upload their final advertisement.

Case Studies (3)

The student will recognize and identify concepts and principles in use in campaigns and evaluates the efficacy of the design and strategy of media campaigns. The student will be given a campaign to analyze.

Textbook Quizzes (6)

Each quiz will cover the Reading & Study material for the modules/weeks in which it is assigned. Each quiz will be open-book/open-notes, contain 10 multiple-choice and true/false questions, and have a 12-minute time limit.