Bachelor of Science in Business Administration – Marketing Analytics

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Bachelor of Science in Business Administration – Marketing Analytics

Overview
What You Will Learn
Careers
Benefits
Military

Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree

Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan.  With the latest data-gathering technology, businesses can track consumer patterns and learn more about how to reach their target market. 

Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions and other essential business-enhancing insights. Liberty’s online BS in Business Administration – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.

As a pioneer in distance education since 1985 and a top-five ranked Christian university, Liberty fulfills our mission to Train Champions for Christ by equipping business professionals to be ethical, principled, and Christ-like leaders in their field. With fully-accredited online course content taught from a Christian worldview, you will not only be equipped to guide businesses to success but to make an impact on the industry for Christ. Through Liberty’s 100% online Bachelor’s in Business Administration – Marketing Analytics, you will learn in-demand skills, gain a broad business education, and further your career with practical business training.

  • Learn advanced qualitative and quantitative marketing research methods
  • Understand how to track consumer behavior through acquisition and retention methods
  • Learn how to design surveys to discover meaningful market insights
  • Become an expert on how to analyze market research to make evidence-based business decisions

Marketing analytics is a vital part of business success.  It plays a major role in customer acquisition, product development, and retention methods. Our 100% online degree program is designed to prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst
  • Product/Brand Manager
  • By earning your online BS in Business Administration – Marketing Analytics degree from an accredited, nonprofit university whose online programs are ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you can be confident your degree will be well respected within your field.
  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you.  As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

  • Tuition for all undergraduate, graduate, and doctoral programs has not increased in four straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
  • You can complete our undergraduate business degree in as little as three and a half years.

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

  • Active duty service members of the U.S. Armed Forces
  • Reserve/National Guard
  • Veterans/retirees
  • Spouses of service members and veterans/retirees
  • Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education degree by offering you the following benefits:

  • Tuition discounts - $250 for undergraduate (per credit hour)
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course).
  • 8-week courses, eight different start dates each year and no set login times.
  • College credit for military training.
120

Credit Hours

3.5

Years (Avg.)

Class Type

100% Online, 8 Week Courses

Transfer Credits

Transfer in up to 75% of the degree total

Next Start Date

Sep 16, 2019

Accreditation

ACBSP

Experience that Matters to You

As an accredited Christian college with a 7,000+ – acre campus in Lynchburg, Virginia, Liberty University offers you an education that is both academically challenging and rooted in a biblical worldview.

At Liberty, you’ll benefit from 30+ years of learning, growing, adapting, and innovating for the distance learner — and more than a decade of researching the needs of the online student. You can be confident that we’ve taken the time to learn what’s important to you.

And what’s that?

  • Affordability
  • Accessibility
  • Academic Quality

These important factors challenged us to find new financial solutions, get ahead of industry trends, and blaze trails into cutting-edge career fields — and it’s paid off. That’s the difference experience makes.

We’re now ranked in the top 1% of online schools and universities for affordability, accessibility, and academic quality.

– by BestColleges.com

Why Choose Liberty University?

Enjoy Flexible Courses

Choose from a wide variety of programs at the associate, bachelor’s, master’s, and doctoral level, most of which are 100% online*. With an 8-week format and 8 start dates per year, it’s easy to fit your courses around your schedule!

* excludes licensure, certification, and some doctoral programs

Maximize Your Time

Start and finish your degree faster! Liberty requires no standardized testing for admission, and you can transfer previous course credit — transfer in up to 75% of a bachelor’s degree and up to 50% of a master’s degree — or discover how your life, career, or military experience may count toward your college degree.

Grow in Your Faith

All of our courses are taught from a Christian perspective and our faculty sees themselves as mentors. Our mission is to Train Champions for Christ — we’re committed to championing you as you study to go further in your field, become a leader in your industry, or start a new career.

Access Academic Support

Throughout your educational journey you will have access to academic resources that will aid in the completion of your degree. Services include our online library, writing center, tutoring, study aids, IT assistance, 30+ tutorial videos, live webinars, and personalized help from our academic advising team.

Liberty’s online courses give you the ability to choose when and where you study.

Why We’re Nonprofit

As a nonprofit (not-for-profit) university, Liberty is in the business of training skilled professionals to make a difference in the world – not gaining profit, revenue, or producing dividends for shareholders. In keeping with our commitment to your education, we invest our resources back into degree programs and into your student experience.

While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university and has not increased tuition in four straight years. Lower tuition means less student loan debt for students.

For Liberty University, nonprofit is more than a status; it is the valuable opportunity to invest in the lives of students who will go out and impact the world.

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Tuition Comparison

Tuition amounts are for an entire degree and all tuition rates and credit hour requirements are based on data published on competitor’s websites as of 11/28/18. Therefore, this information is believed but not guaranteed to be accurate. All tuition data and credit hour requirements are for online programs. Individual institutions may charge additional fees above published tuition costs. Rates are subject to change.

 


 

Financing Options

Financial Aid

87% of all Liberty students in an online program are awarded financial aid.

Corporate Tuition Assistance

Deferred – If your company reimburses you for the cost of your education, you submit your grades to your employer who pays you, and then you pay for your classes.

Tuition Discounts

Available for: Military service members, including active duty, retired, veterans, and their spouses. Also available to first responders.

Contact one of our Admissions Counselors for more information by calling (800) 424-9595.