Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics
Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree
Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan. With the latest data-gathering technology, businesses can track consumer patterns and learn more about how to reach their target market.
Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s online BS in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.
Among only 3% of business schools worldwide to receive ACBSP accreditation
As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. With accredited online course content, you will be equipped to guide businesses to success. Through Liberty’s 100% online Bachelor of Science in Business Administration – Marketing Analytics, you will learn in-demand skills, gain a broad business education, and further your career with practical business training.
What Will You Learn in Our Marketing Analytics Degree?
- Become an expert on how to analyze market research to make evidence-based business decisions
- Learn advanced qualitative and quantitative marketing research methods
- Learn how to design surveys to discover meaningful market insights
- Understand how to track consumer behavior through acquisition and retention methods
Marketing analytics is a vital part of business success. It plays a major role in customer acquisition, product development, and retention methods. Our 100% online degree program is designed to prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.
Potential Career Options for Business Administration and Data Analysis – Marketing Analytics Degree Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Highlights of Choosing Liberty’s Online Marketing Analytics Degree
As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.
Here’s what sets us apart:
- We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. Earning your online B.S. in Marketing Analytics degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
- The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
- You can complete our undergraduate business degree in as little as 3.5 years.
Military Benefits
Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:
- Active duty service members of the U.S. Armed Forces
- Reserve/National Guard
- Veterans/retirees
- Spouses of service members and veterans/retirees
- Current Department of Defense employees
We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
Credit Hours
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
May 13, 2024
Accreditation
ACBSP
“In the times in which we’re living today, Liberty University’s mission, the mission of training up a generation of
FORMER VICE PRESIDENT MIKE PENCE
Experience That Matters to You
As an accredited Christian college with a 7,000-acre campus in Lynchburg, Virginia, Liberty University offers you an education that is both academically challenging and rooted in a biblical worldview.
At Liberty, you’ll benefit from 35+ years of learning, growing, adapting, and innovating for the distance learner — and more than a decade of researching the needs of the online student. You can be confident that we’ve taken the time to learn what’s important to you.
And what’s that?
- Affordability
- Accessibility
- Academic Quality
These important factors challenged us to find new financial solutions, get ahead of industry trends, and blaze trails into cutting-edge career fields — and it’s paid off. That’s the difference experience makes.
Ranked in the top 10% of Niche.com’s best online schools in America and recognized by multiple institutions for academic quality, affordability, and accessibility.
Why Choose Liberty University?
Enjoy Flexible Courses
Choose from a wide variety of programs at the associate, bachelor’s, master’s, and doctoral level, most of which are 100% online*. With an 8-week format and 8 start dates per year, it’s easy to fit your courses around your schedule!
* Some exclusions apply. Please refer to our exclusions page for more information.
Maximize Your Time
Start and finish your degree faster! Liberty requires no standardized testing for admission, and you can transfer previous course credit — transfer in up to 75% of a bachelor’s degree and up to 50% of a master’s, postgraduate, or doctoral degree — or discover how your life, career, or military experience may count toward your college degree.
Grow in Your Faith
All of our courses are taught from a Christian perspective, and our faculty see themselves as mentors. Our mission is to Train Champions for Christ — we’re committed to championing you as you study to go further in your field, become a leader in your industry, or start a new career.
Access Academic Support
Throughout your educational journey, you will have access to academic resources that will aid in the completion of your degree. Services include our Jerry Falwell Library, writing center, tutoring, study aids, IT assistance, 30+ tutorial videos, live webinars, and personalized help from our academic advising team.
An Online Education with On-Campus Benefits
Cheer on 20 NCAA Division I
games that air nationwide
Graduate with your peers
Be inspired by world-renowned
speakers at Convocation
As a nonprofit (not-for-profit) university, Liberty is in the business of training skilled professionals to make a difference in the world – not gaining profit, revenue, or producing dividends for shareholders. In keeping with our commitment to your education, we invest our resources back into degree programs and into your student experience.
While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university and has not increased tuition for 9 straight years. Lower tuition means less student loan debt for students.
For Liberty University, nonprofit is more than a status; it is a valuable opportunity to invest in the lives of students who will go out and impact the world.
Financing Options
Financial Aid
Nearly 80% of all Liberty students in an online program are awarded financial aid. Virginia residents may qualify for additional aid — learn more!
Corporate Tuition Assistance
Deferred – If your company reimburses you for the cost of your education, you pay only a portion of your balance up front. You submit your grades to your employer who pays you, and then you pay the remaining balance for your classes.
Tuition Discounts
Qualified military service members, veterans, and their spouses can receive up to 55% off their tuition rate for eligible programs!
Contact one of our Admissions Counselors for more information by calling (800) 424-9595.