Doctor of Business Administration – Marketing

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Doctor of Business Administration – Marketing

What You Will Learn

Learn to Increase Your Company’s Brand Recognition and Customer Satisfaction with Liberty’s DBA in Marketing

Without a robust marketing plan, businesses are limited in their success. In order to craft a successful marketing program, organizations need reliable, competent leaders who understand how to create a strategic plan from start to finish. Meet the needs of businesses across industries and learn in-demand skills through Liberty University’s 100% online Doctor of Business Administration (DBA) – Marketing degree program.

Marketing is an incredibly complex task involving research, development, testing, supply chain, market entry strategies, and more. Our DBA – Marketing degree will give you a well-rounded education in marketing leadership and strategic theories. Through our DBA training courses, you will develop the decision-making and analytical skills needed to promote a brand, product, or service with a clear plan in mind. Marketing is constantly evolving, and our program will prepare you to adapt to it.

Liberty University’s DBA in Marketing will teach you essential marketing and business skills while maintaining a biblical worldview. You will learn how to lead others and projects from a strong, ethical standpoint. As your communication and leadership skills strengthen through our program, you will become a top candidate in your field due to a new level of knowledge and abilities.



What Will You Learn in Our Online DBA in Marketing Degree Program?

  • Learn how to gather vital information about consumer patterns through market research
  • Develop a strategic marketing plan from concept idea to market entry
  • Understand how to manage a marketing project and lead a marketing team
  • Become familiar with the supply chain process and how it impacts marketing

Marketing involves various components. Our online doctorate program will give you a new level of expertise to prepare you to advance your career in a marketing-based role. Help businesses achieve more and learn in-demand skills through a 100% online DBA in Marketing degree designed to fit your schedule.

Potential Career Options with a Doctoral Business Degree in Marketing

  • Account executive
  • Brand manager
  • Market researcher
  • Marketing manager
  • Product manager
  • Sales director

Our Online DBA in Marketing Degree Program Benefits 

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • Liberty is ranked in the top 1% of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility by — and as one of the top 10 online schools in America by Earning your online Doctor of Business Administration degree from a nonprofit university with this kind of recognition will set you apart from others in your field.
  • Tuition for all undergraduate, graduate, and doctoral programs has not increased in 6 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 
  • Liberty University’s Doctor of Business Administration is accredited by ACBSP, the Accreditation Council for Business Schools and Programs.
  • You will be granted access to a vast array of online resources and full-time research assistants through our Jerry Falwell Library.
  • You can complete our online Doctor of Business Administration – Marketing degree in as little as 3 years!

Military Tuition Discount

Lead your field with the doctoral degree you want — at a price you’ve earned. As a thank-you for your military service, Liberty University offers current and former service members like you or your spouse multiple pathways to earn a doctoral degree for only $300/credit hour. Here’s how:

  • If you’re earning or have earned a master’s degree through Liberty, you automatically qualify for the low price (when you begin within 2 years of your master’s completion).
  • If you haven’t earned a graduate degree through Liberty, our Executive Certificate program allows you to pay only $300/credit hour for a post-graduate certificate that can stand alone or count as the first 21 hours of your doctoral degree. Then pay just $300/credit hour for the remainder of your doctorate. Learn more!



Credit Hours


Years (Avg.)

Class Type

100% online, 8-week courses

Transfer Credits

Transfer in up to 50% of the degree total

Next Start Date

Mar 22, 2021