Bachelor of Science in Business Administration – Marketing Analytics

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Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics

Overview
What You Will Learn
Careers
Benefits
Military

Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree

Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan.  With the latest data-gathering technology, businesses can track consumer patterns and learn more about how to reach their target market. 

Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s online BS in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.

Among only 3% of business schools worldwide to receive ACBSP accreditation

As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. With accredited online course content, you will be equipped to guide businesses to success. Through Liberty’s 100% online Bachelor of Science in Business Administration – Marketing Analytics, you will learn in-demand skills, gain a broad business education, and further your career with practical business training.

What Will You Learn in Our Marketing Analytics Degree?

  • Become an expert on how to analyze market research to make evidence-based business decisions
  • Learn advanced qualitative and quantitative marketing research methods
  • Learn how to design surveys to discover meaningful market insights
  • Understand how to track consumer behavior through acquisition and retention methods

Marketing analytics is a vital part of business success. It plays a major role in customer acquisition, product development, and retention methods. Our 100% online degree program is designed to prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.

Potential Career Options for Business Administration and Data Analysis – Marketing Analytics Degree Graduates

  • Content manager
  • Digital marketer
  • Marketing executive
  • Marketing research analyst
  • Product/brand manager

Highlights of Choosing Liberty’s Online Marketing Analytics Degree

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. Earning your online B.S. in Marketing Analytics degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
  • The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
  • You can complete our undergraduate business degree in as little as 3.5 years.

Military Benefits

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

  • Active duty service members of the U.S. Armed Forces
  • Reserve/National Guard
  • Veterans/retirees
  • Spouses of service members and veterans/retirees
  • Current Department of Defense employees

    We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:  

    • Tuition discounts – $250 per credit hour for undergraduate courses
    • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
    • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
    • Potential college credit for military training
    120

    Credit Hours

    Class Type

    100% online, 8-week courses

    Transfer Credits

    Transfer in up to 75% of the degree total

    Next Start Date

    May 13, 2024

    Accreditation

    ACBSP