BS in Business Admin. – Digital Marketing & Advertising

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Bachelor of Science (B.S.) in Business Administration and Data Analysis – Digital Marketing and Advertising

Overview
What You Will Study
Careers
Benefits
Military

Merge Your Creativity with Business by Earning a Business Administration – Digital Marketing and Advertising Degree

Technology is completely changing the way that marketing functions and performs. Every day, new digital features are being added to the digital advertising field. We designed a program to enable you to master the art of marketing from a digital platform.  With technology becoming a substantial part of how people interact with each other, work, and live, you will be at the forefront of the field with your degree.

Liberty University’s 100% online Bachelor of Science in Business Administration and Data Analysis – Digital Marketing and Advertising develops your skills in market research, digital marketing, and advertising. You will develop the skills critical to understanding the wants and needs of consumers and how to attract, convert, and retain those customers through a digital platform.

ACBSP-Accredited-Program-LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

God calls for us to equip ourselves to further His Kingdom. At Liberty, you will learn how to integrate a biblical worldview into your work and actions. Digital marketing allows you to have access to a large platform; our program will show you how to use it for God’s glory.

What Will You Study in Our B.S. in Digital Marketing and Advertising Online Bachelor’s Degree?

  • Business policy
  • Conversion and optimization
  • Digital marketing in a virtual world
  • Marketing research

Learn useful skills such as tracking consumer behavior patterns through digital platforms. Study how to create digital conversion and optimization plans to increase sales and use digital marketing tools to market a business or product effectively.

B.S. in Business Administration and Data Analysis – Marketing and Advertising Job Opportunities

  • Advertising account executive
  • Digital marketer
  • Promotions manager
  • Social media marketer

Benefits of Our Online Digital Marketing Degree Program

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online B.S. in Digital Marketing and Advertising degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
  • Online undergraduate tuition rates have been frozen for the last 10 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
  • You’ll be able to complete your B.S. Business – Digital Marketing degree online in as little as 3.5 years.

Military Service

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

  • Active duty service members of the U.S. Armed Forces
  • Reserve/National Guard
  • Veterans/retirees
  • Spouses of service members and veterans/retirees
  • Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training
120

Credit Hours

Class Type

100% online, 8-week courses

Transfer Credits

Transfer in up to 75% of the degree total

Next Start Date

Jun 23, 2025

Accreditation

ACBSP