ADS Enrollment Services Team

Leadership

Joe Marshall

Director

Tim Wilcoxen

Jr. Data Scientist

Andrew Reynolds

Technical Lead

Allison Moyer

BDA - Data Warehouse

Daniel Geffken

Reporting & Dev Team Lead

Keyona Apata

Dev Team Lead

Sushant Thepa

Dialer Team Lead

Owen Baker

Communications, Marketing, Quality Control & Dialer Team Lead

Angela Stevens

Marketing Analytics Team Lead

Philip Jung

Quality Control Team Lead

Enrollment Reporting Team

The ADS Enrollment Reporting team supports the daily operations of the LU Online and Residential Admissions call centers which help students apply for programs, submit all of the requisite documentation for acceptance, register for classes, and complete Financial Check-in. Through collaboration with the Enrollment leadership team, ADS helps ensure the call centers run efficiently and maximize their value to current and prospective students. The ADS team also provides insight and analysis into enrollment trends through live business intelligence tools, reporting dashboards and predictive modeling.

 

Team:

  • Daniel Geffken (Team Lead)
  • Brian Bundrick
  • Dylan Foster
  • Ethan Neff
  • Forrest Ansell
  • Jonathan Poole
  • Josh McArdle
  • Lauren Spahr
  • Leonora Crane
  • Madison Thompson
  • Rick Cramer
  • Robert Carter
  • Sam Hicks
  • Wayne Yates

 

Contact: ADS-Enrollment-Reporting@liberty.edu

Resident Contact: ADSResidentDataSupport@liberty.edu

 

Enrollment Dev Team

The ADS Enrollment Dev team supports the daily operations of the LU Online and Residential Admissions call centers which help students apply for programs, submit all of the requisite documentation for acceptance, register for classes, and complete Financial Check-in. Through the creation and maintenance of various forms and tools, ADS works to improve the efficiency and security of all data collection, storage and transfer processes related to the Enrollment division.

 

Team:

  • Daniel Geffken (Team Lead)
  • Keyona Apata (Team Lead)
  • Chris Acuna
  • Juan Tapia
  • Luke Orth
  • Rodney Davis
  • Sherman Burns
  • Todd Picht

 

Contact: ADS-Enrollment-Dev@liberty.edu

 

ADS Dialer Team

The Dialer team supports Liberty University’s contact centers through the development and improvement of operational processes and reporting. The goal of the dialer team is to improve the efficiency and effectiveness of the University’s outbound and inbound communication strategies by ensuring the smooth day-to-day operation of campaigns and maintaining the accuracy of data used for business decisions.

 

Team:

  • Owen Baker (Team Lead)
  • Sushant Thapa (Team Lead)
  • Bobby Davies
  • Noah Zehr
  • Thomas Stone

 

Contact: ADS-dialer-team@liberty.edu

 

ADS Communications Team

The Communications team assists Marketing in coordinating mass communication for the university through mass emails, phone blasts, and texting. This coordination includes consistently improving our current processes, methods, and measures. Our goal is to be as effective as possible with communication initiatives with our recipients in mind. If you would like to utilize these services, please contact the Marketing Department for more information.

Team:

  • Owen Baker (Team Lead)
  • Abby Chatham
  • Autumn Kauffman
  • Bethany Federico
  • Contrell Armor
  • Daniel Benedict
  • Gabe Slane
  • Jacen Garriss
  • Justin Burchett
  • Lucas Hartman
  • Molly Flinchum

 

Contact: ADSCommunications@liberty.edu

 

ADS Marketing Analytics Team

The Marketing Analytics team supports the operations of the Marketing Department through the development and implementation of key marketing systems and reporting. Our goal is to track and measure the cross-channel performance of university marketing initiatives. We work with internal teams and third-party advertisers to implement consistent web and source-code tracking while equipping web managers with tools to monitor and improve their web-based resources.

 

Team:

  • Owen Baker (Team Lead)
  • Angela Stevens (Team Lead)
  • Andrew Carroll
  • Carla Lentz-Bales
  • Craig Palladino
  • David Smith
  • Jacob Sirocco

 

Contact: adsmarketinganalytics@liberty.edu

 

ADS Quality Control Team

The ADS Quality Control team is responsible for inspecting the data that drives all outbound marketing and communications activities. The goal of the quality control team is to prevent miscommunication and incidents by detecting data sets that do not meet the university's specified standards of quality. The team maintains processes that assist in the identification of defects before communications are deployed, reporting on inspection results and error rates, as well as recommending process changes to ensure high-quality standards.

 

Team:

  • Owen Baker (Team Lead)
  • Philip Jung (Team Lead)
  • David Markovich
  • Lindsay Coleman
  • Nicholas Worrell

 

Contact: ADSQualityControl@liberty.edu