B.S. in Business Administration

Marketing students will master skills in advertising, market research, and marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop product offerings that meet their needs. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

Academic Program

In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in marketing.

Cognate Classes

  • Marketing Research: BUSI 331
  • Sales Management and Professional Selling: BUSI 431
  • Marketing Brand Management: BUSI 433
  • BUSI 430, 435, 436 or 437
  • Capstone: Human Resource and Marketing: BUSI 490

Marketing Degree Completion Plan:

Degree Completion Plans are found on the CASAS web pages.

Career Opportunities

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations


David Hayes

Inside View

I had the distinct honor of graduating from Liberty University's School of Business with degrees in Business Marketing and Business Management.

After a couple months in the workforce, I could not be happier with my decision to pursue my undergraduate bachelor's degree at Liberty University.

Here's why: through outstanding professors who truly care about each student's whole life, I learned that excellence is the mindset of Christ and it applies to every avenue of life, especially business. I learned key business foundational pieces that I am already using on the job in the corporate world. Finally, I learned that God does have a place in business, in fact, He is the Creator of business and His character permeates throughout all of business' ebbs and flows.

I would seriously recommend the School of Business at Liberty University to any prospecting student. Under the leadership of Dean Hicks, it is and will continue to grow into a powerful preparation for the current business world.

I currently work at Essilor of America,  in the position of Marketing Coordinator for Brand Sales. I work as a liaison between different flagship brands and the organization's sales force. It is an incredible job at an amazing company!


Advising Information

Contact a Professor
Kendrick Brunson:
George Young:
Paul Young: