Graduate Catalog 2017-2018

School of Communication & Digital Content

Administration

Bruce M. Kirk, B.G.S., M.A., Ed.D.
Dean, School of Communication & Digital Content
Associate Professor of Digital Media & Communication Arts

Stuart H. Schwartz, B.A., M.A., M.A., Ph.D.
Associate Dean, School of Communication & Digital Content
Professor of Digital Media & Communication Content


PROGRAM DIRECTORS
A listing of program directors can be viewed at http://www.liberty.edu/programdirectors.


FACULTY
All faculty are listed at the end of this catalog in the Faculty Roster. There are separate rosters for Full-Time and Part-Time faculty. The entire roster can also be viewed online at https://www.liberty.edu/index.cfm?action=faculty&PID=19959&CatID=28 where faculty can be searched for by Department.


PURPOSE
The School of Communication & Digital Content, comprising the Departments of Digital Media and Journalism, and Strategic and Personal Communication, offers graduate degrees in order to prepare scholars and practitioners in the execution and theory of the communication field. Degrees include Strategic and Personal Communication: MA in Communication, and MA in Strategic Communication.

GRADUATION REQUIREMENTS
The faculty may change the requirements for the receipt of the degrees listed below, as well as the courses offered, at any time. A student who does not break enrollment will be subject to the graduation requirements of the Catalog at the time of the student's enrollment.

BREAKING ENROLLMENT
For resident students, a break in enrollment occurs when the student fails to enroll in either the Fall or Spring semesters. For online students, a break in enrollment occurs when the student fails to enroll in at least one course during an academic year. The academic year begins with the start of the fall semester and ends with the conclusion of the summer term. Students who break enrollment must apply for readmission and will be subject to the requirements of the Catalog and degree requirements in effect at the time of their readmission.


Department of Strategic & Personal Communication

Kristen Hark, B.S., M.A., Ph.D.
Chair, Strategic and Personal Communication
Assistant Professor of Communication Studies

Master of Arts in Communication (M.A.)

PURPOSE
The Master of Arts in Communication, a 36 hour program, advances communication degree offering courses in communication theory, strategic methods of communication for practice and contextual application. The program is designed for students wishing a greater understanding and application of communication abilities as they participate in various communication roles in interpersonal relationships, ministry, business and education and prepares students for further graduate studies in communication and related disciplines. The goal is to develop communication knowledge and expertise within the Christian worldview essential for functioning in a variety of communication contexts.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Critically analyze and apply communication theory and scholarship based on their knowledge of the literature of the discipline.
  2. Conduct and present communication research using appropriate methods and scholarly writing.
  3. Integrate communication theory and professional practices with a Christian Worldview.

PROGRAM SPECIFIC ADMISSION PROCEDURES  

  1. Earned baccalaureate degree or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACSCOC, TRACS, ABHE, etc.)
  2. Applicants should hold a 2.5 GPA for undergraduate study. Applicants with a GPA of 2.0 (on a 4.00-point scale) may be considered for enrollment in the program on a Cautionary basis.
  3. TOEFL Scores for students who speak English as a second language (score of 600 paper –based test; 250 computer-based test, 80 internet-based test).

TRANSFER CREDIT
Students may transfer up to 18 credit hours of graduate-level courses in communication from an accredited institution subject to department approval.  In order to transfer credit, students must have earned the minimum grade of B-; and courses must have been completed within 10 years of the start date of the program. Credits from a prior degree on the same academic level earned through Liberty University are considered transfer credits.

GRADUATION REQUIREMENTS
In addition to other regulations governing graduation as stated in this Catalog, M.A. in Communication graduates must:

  • Complete 36 total hours.
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level.
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-).
  • No grades of D or below may be applied to the degree (includes grades of D+ & D-).
  • For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
  • Degree must be completed within 5 years.
  • All Resident students are required to enroll in and pass GRST 500 in their first semester.
  • All Online Students admitted on Academic Caution are required to enroll in and pass GRST 500 in their first semester.
  • Submission of Graduation Application must be completed within the last semester of a student's anticipated graduation date.

Program of Study – Degree Completion Plan

Delivery Format: Residential and Online
Master of Arts in Communication (M.A.)


Master of Arts in Promotion & Video Content (M.A.) – Available Spring 2018

PURPOSE
The Master of Arts in Promotion & Video Content, a 33 hour program, provides students with strategic video creation and promotion expertise, such that it will provide them with a competitive edge in the employment market-both for-profit and non-profit-and add value to their careers.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Critically analyze and apply video promotion content theory and scholarship based on their knowledge of the literature of the discipline.
  2. Formulate and apply a working knowledge of the promotion and video content toolbox.
  3. Integrate promotional video content creation principles and practices with a Christian Worldview.

PROGRAM SPECIFIC ADMISSION PROCEDURES

  1. Earned baccalaureate degree or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACSCOC, TRACS, ABHE, etc.)
  2. Applicants should hold a 3.00 GPA for undergraduate study. Applicants with a GPA of 2.50 to 2.99 (on a 4.00-point scale) may be considered for enrollment in the program on a Cautionary basis but will not qualify for Graduate Assistantship positions.  These students are required to take and pass GRST 500 – Introduction to Graduate Writing in their first semester.

TRANSFER CREDIT
Students may transfer up to 15 credit hours of graduate-level courses in communication from an accredited institution subject to department approval.  In order to transfer credit, students must have earned the minimum grade of B-; and courses must have been completed within 10 years of the start date of the program. Credits from a prior degree on the same academic level earned through Liberty University are considered transfer credits.

GRADUATION REQUIREMENTS
In addition to other regulations governing graduation as stated in this Catalog, M.A. in Social Media Management graduates must:

  • Complete 33 total hours.
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level.
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-).
  • No grades of D or below may be applied to the degree (includes grades of D+ & D-).
  • For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
  • Degree must be completed within 5 years.
  • All Resident students are required to enroll in and pass GRST 500 in their first semester.
  • All Online Students admitted on Academic Caution are required to enroll in and pass GRST 500 in their first semester.
  • Submission of Graduation Application must be completed within the last semester of a student's anticipated graduation date.

Program of Study – Degree Completion Plan

Delivery Format: Online Only
Master of Arts in Promotion & Video Content (M.A)


Master of Arts in Social Media Management (M.A.) – Available Spring 2018

PURPOSE
The Master of Arts in Social Media Management, a 33 hour program, provides students with strategic social media promotion and management expertise, such that it will provide them with a competitive edge in the employment market-both for-profit and non-profit-and add value to their careers.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Critically analyze and apply social media theory and scholarship based on their knowledge of the literature of the discipline.
  2. Formulate and apply a working knowledge of the social media promotion and interactive content toolbox.
  3. Integrate social media communication principles and practices with a Christian Worldview.

PROGRAM SPECIFIC ADMISSION PROCEDURES

  1. Earned baccalaureate degree or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACSCOC, TRACS, ABHE, etc.)
  2. Applicants should hold a 3.00 GPA for undergraduate study. Applicants with a GPA of 2.50 to 2.99 (on a 4.00-point scale) may be considered for enrollment in the program on a Cautionary basis but will not qualify for Graduate Assistantship positions.  These students are required to take and pass GRST 500 – Introduction to Graduate Writing in their first semester.

TRANSFER CREDIT
Students may transfer up to 15 credit hours of graduate-level courses in communication from an accredited institution subject to department approval.  In order to transfer credit, students must have earned the minimum grade of B-; and courses must have been completed within 10 years of the start date of the program. Credits from a prior degree on the same academic level earned through Liberty University are considered transfer credits.

GRADUATION REQUIREMENTS
In addition to other regulations governing graduation as stated in this Catalog, M.A. in Social Media Management graduates must:

  • Complete 33 total hours.
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level.
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-).
  • No grades of D or below may be applied to the degree (includes grades of D+ & D-).
  • For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
  • Degree must be completed within 5 years.
  • All Resident students are required to enroll in and pass GRST 500 in their first semester.
  • All Online Students admitted on Academic Caution are required to enroll in and pass GRST 500 in their first semester.
  • Submission of Graduation Application must be completed within the last semester of a student's anticipated graduation date.

Program of Study – Degree Completion Plan

Delivery Format: Online Only
Master of Science in Social Media Management (M.S.)


Master of Arts in Strategic Communication (M.A.)

PURPOSE
The residential and online Master of Arts in Strategic Communication offers a professional curriculum that emphasizes the principles and practices needed to succeed in the great variety of careers related to growing organizations in the digital communication age. It is designed for all levels of education: for those holding an undergraduate degree who wish to build and/or enhance promotional skills; for continuing education and working adults who wish to pursue a graduate degree with integrated marketing communications at its core; and for those pursuing educational careers who want greater opportunity through courses that link theory and technique. Students are pushed to gain the skills necessary, through hands-on digital and project settings, to enhance their current career or begin a new one.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Critically analyze and apply strategic communication principles and practices based on their knowledge of the literature of the discipline.
  2. Formulate and apply a working knowledge of the strategic and integrated marketing communication tools and techniques.
  3. Integrate strategic communication principles and professional practices with a Christian Worldview.

PROGRAM SPECIFIC ADMISSION PROCEDURES
In addition to the general admission requirements, specific admission procedures to the M.A. in Strategic Communication are as follows:

  1. Earned baccalaureate degree or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACSCOC, TRACS, ABHE, etc.)
  2. Applicants should hold a 2.5 GPA for undergraduate study. Applicants with a GPA of 2.0 (on a 4.00-point scale) may be considered for enrollment in the program on a cautionary basis.
  3. TOEFL Scores for students who speak English as a second language (score of 600 paper –based test; 250 computer-based test, 80 internet-based test).

TRANSFER CREDIT
Students may transfer up to 18 credit hours of graduate-level courses in communication from an accredited institution subject to department approval.  In order to transfer credit, students must have earned the minimum grade of B-; and courses must have been completed within 10 years of the start date of the program. Credits from a prior degree on the same academic level earned through Liberty University are considered transfer credits.

GRADUATION REQUIREMENTS
In addition to other regulations governing graduation as stated in this Catalog, M.A. in Strategic Communication graduates must:

  • Complete 36 total hours.
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level.
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-).
  • No grades of D or below may be applied to the degree (includes grades of D+ & D-).
  • For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
  • Degree must be completed within 5 years.
  • All Resident students are required to enroll in and pass GRST 500 in their first semester.
  • All Online Students admitted on Academic Caution are required to enroll in and pass GRST 500 in their first semester.
  • Submission of Graduation Application must be completed within the last semester of a student's anticipated graduation date.

Program of Study – Degree Completion Plan

Delivery Format: Residential and Online
Master of Arts in Strategic Communication (M.A.)


DEGREE COMPLETION PLANS (DCP)
Degree Completion Plans for programs offered by the School of Communication and Digital Content are available online at http://www.liberty.edu/dcps.


School of Communication & Digital Content - Graduate Certificates

The School of Communication & Digital Content offers graduate certificates in several areas of study through Liberty University Online.

ADMISSION REQUIREMENTS   
Please refer to the Admissions Requirements Matrix for Certificates in the Graduate Admissions section of this Catalog.

CERTIFICATE COMPLETION REQUIREMENTS

  1. 9 total hours.
  2. All courses must be completed through Liberty University.
  3. 2.00 GPA.
  4. No grade of D (includes grades of D+ & D-) may be applied to the certificate.
  5. For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
  6. Certificate must be completed within 3 years.
  7. Submission of Certificate Completion Application must be completed within the last semester of a student's anticipated graduation date.

Note: Students who want to apply certificate courses to a graduate or seminary degree program will have to abide by the GPA and grade requirements of that degree program.


Graduate Certificates

Delivery Format: Online Only
Applied Communication Studies
Communication & Business Administration
Communication & Human Services
Organizational Communication


CERTIFICATE COMPLETION PLANS
Certificate Completion Plans (CCP) can be accessed online at http://www.liberty.edu/academics/registrar/index.cfm?PID=2981.



Highlighted text indicates a change from the official version of the catalog.