Undergraduate Catalog 2017-2018

School of Business

Administration

David Calland, B.S., M.B.A., Ph.D.
Interim Dean, School of Business
Associate Professor of Business

Anita Satterlee, B.S., M.A., Ed.D.
Associate Dean, School of Business
Professor of Business

Melanie Hicks, B.S., M.B.A., D.B.A.
Director of Accreditation
Co-Chair, Department of Accounting, Finance, and Economics
Professor of Accounting

Gene Sullivan, B.S., M.S., M.R.E., Ph.D.
Co-Chair, Department of Accounting, Finance, and Economics
Professor of Accounting 

Terrence Conner, B.S., M.A.
Chair, School of Business
Assistant Professor of Business

W. Michael Floyd, B.S., M.A.R.
Online Chair, School of Business
Assistant Professor of Business

Michael J. Hart, B.S., M.S., M.A.R., Ed.D., Ph.D.
Chair, Information Technology, Informatics, Information Systems
Associate Professor of Information Technology

Emily Knowles, B.S., M.A., D.B.A.
Chair, School of Business
Assistant Professor of Business

Eric Richardson, B.S., M.B.A., Ph.D.
Chair, School of Business
Associate Professor of Business

Kendrick Brunson, B.A., M.B.A., D.B.A.
Chair, Department of Human Resources, International Business, Management, Project Management
Associate Professor of Business


Program Directors

A listing of program directors can be viewed at http://www.liberty.edu/programdirectors.


Faculty

The faculty roster, which can be sorted by department and faculty type, is available at http://www.liberty.edu/index.cfm?action=faculty&PID=19959&CatID=27.


ACCREDITATION
Liberty University’s School of Business has achieved voluntary accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), demonstrating it has met standards of business education that promote teaching excellence.

Undergraduate programs that have achieved accredited status include:

  • A.A. in Accounting
  • A.A. in Business
  • A.A. in Business Management Information Systems
  • B.S. in Accounting
  • B.S. in Information Systems

ACBSP accreditation encompasses both resident and distance learning programs.

PURPOSE
To educate our Business students with the values, knowledge, and skills they need in the development of the whole person to enable them to impact their world. Inherent in this mission are the following fundamental imperatives:

  1. That all teaching be given within a distinctively Christian worldview;
  2. That the Word of God be honored as the final authority for life and practice;
  3. That justice and ethics be exalted within a context of limited government and a free market system in a global economy;
  4. That all of life’s tasks are sacred and are to be done as unto the Lord;
  5. That the education process be a collaboration with faculty and staff, helping to transform students into self sufficient, lifelong learners; and
  6. That courses of instruction be designed and delivered to provide our graduates with a competitive advantage as they pursue their chosen careers.

BUSINESS INTERNSHIP PROGRAM
Integration of theory and practice is the purpose of the Business Internship Program at Liberty. Hands-on learning, in addition to classroom learning, gives the student a perspective that is very valuable upon graduation. The internship experience provides a basis for career decisions, as well as experience that will assist the student in securing employment.

Juniors and seniors who wish to be considered for the internship program should contact the Business Internship Director to discuss qualifications for and the methods of obtaining internships.

SIGMA BETA DELTA AND DELTA MU DELTA HONOR SOCIETY
Sigma Beta Delta and Delta Mu Delta are honor societies for students of business, management or administration. The honor societies recognize students who have achieved superior academic performance through the pursuit of wisdom, honor, and the pursuit of meaningful aspirations. Membership invitations are forwarded each spring to accounting and business majors who rank in the upper 20 percent of the class.

TEACHER LICENSURE
Teacher preparation and endorsement in Business is available through the School of Business in cooperation with the Teacher Education Department. Those wishing to pursue a teacher-related program should seek information from the Teacher Licensure Office in the School of Education.

DEGREE COMPLETION PLANS
Degree Completion Plans for programs offered by the School of Business can be accessed online at: http://www.liberty.edu/dcps.


Career Opportunities

ACCOUNTING  
Auditor Internal Revenue Agent
Bank Officer International Banking Office
Budget Analyst Managerial Accounting
Controller Certified Public Accountant
Cost Accounting Tax Accountant                                         
Credit Manager Treasurer
Internal Auditor Government Accountant
   
ECONOMICS (ususally requires graduate degree)                                                                                                        
Bank Economist Economics Planner
Corporate Economist Educator
Consulting Economist Government Economist
   
FINANCE  
Appraiser/Assessor Loan Officer
Credit Manager Management Consulltant
Financial Analyst Real Estate Agent/Broker
Insurance Adjuster Securities Analyst
Insurance Agent/Broker Securities Broker
Internal Revenue Agent Treasurer
Investment Banker Trust Officer
   
HUMAN RESOURCE MANAGEMENT  
HR Generalist Staffing Manager
HR Manager Recruiting Manager
Compensation, Benefits, and Job Analysis Safety Manager
Compensation, and Benefits Manager/Director Equal Employment Specialist
Corporate Compensation and Benefits Executive                         Employee and Labor Relations Specialist
Training and Development  
   
INTERNATIONAL BUSINESS  
Communications Manager Missions Ministry Administrator
Inport/Export Manager Tour Industry Manager
Global Manager U.S. Department of Homeland Security
International Financial Manager U.S. Department of Commerce International Trade Specialist
International Marketing Manager U.S. Department of State
International Transportation and Shipping Executive  
   
MANAGEMENT  
Branch Manager Merchandising Manager
City Manager Human Resource Manager
Department Manager Retail Manager
   
MARKETING  
Account Executive Insurance Agent/Broker
Advertising Executive Real Estate Agent/Broker
Director of Marketing Purchasing Agent
Hotel/Motel Manager Merchandise Manager
Branch Sales Manager Retail Sales Manager
Product/Brand Manager Sales Manager
Manufacturer Sales Representative Sales Representative

Accounting Major (B.S.)

PURPOSE 
Liberty University’s accounting program prepares students to be effective leaders in business. The program develops the proficiency in communication and computer application skills needed to work with complex accounting issues. Students also learn to identify, analyze and appropriately deal with ethical dilemmas from a sound moral and biblical perspective.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Critically evaluate business transactions in accordance with generally accepted accounting principles within the various fields of the accounting discipline.
  2. Analyze accounting transactions of third party preparers in accordance with generally accepted auditing standards.
  3. Communicate effectively in written, oral, and technical venues.
  4. Identify, evaluate, and appropriately deal with ethical dilemmas from a sound moral and biblical perspective.

Programs of Study – Degree Completion Plans

Delivery Format: Residential and Online
Bachelor of Science in Accounting (B.S.) – Resident
Bachelor of Science in Accounting (B.S.) – Online


Business Administration Major (B.S.)

PURPOSE 
Liberty University’s business administration program prepares students to be effective leaders in business. The program develops the proficiency in communication and computer application skills needed to work in all areas of business. Cognates have been developed to allow students to specialize in areas of interest.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Apply ethical business practices within the context of the Christian worldview.
  2. Evaluate the business environment based upon the knowledge and research of the appropriate literature, and industry best practices.
  3. Develop appropriate business strategies, polices, and solutions for sustainable competitive advantage.

 Automotive Dealership Management Concentration  

  • The student will be able to apply customer relations, operational and financial principles used by automotive dealerships.

Finance Concentration

  • The student will be able to demonstrate the application of various financial analytical decision-making methods utilized by financial managers.

Financial Planning Concentration

  • The student will be able to apply financial and decision-making methods used by financial planners.

Healthcare Management Concentration

  • Evaluate managerial and leadership challenges in healthcare management based upon knowledge of current literature and industry best practices.

Programs of Study – Degree Completion Plans

Delivery Format: Residential and Online
Bachelor of Science in Business Administration (B.S.) – Resident
Bachelor of Science in Business Administration (B.S.) – Online

Bachelor of Science in Business Administration (B.S.) - Automotive Dealership Management – Resident
Bachelor of Science in Business Administration (B.S.) - Automotive Dealership Management – Online

Bachelor of Science in Business Administration (B.S.) - Communications – Resident
Bachelor of Science in Business Administration (B.S.) - Communications – Online

Bachelor of Science in Business Administration (B.S.) - Digital Marketing & Advertising – Resident
Bachelor of Science in Business Administration (B.S.) - Digital Marketing & Advertising – Online

Bachelor of Science in Business Administration (B.S.) - Economics – Resident
Bachelor of Science in Business Administration (B.S.) - Economics – Online

Bachelor of Science in Business Administration (B.S.) - Entrepreneurship – Resident
Bachelor of Science in Business Administration (B.S.) - Entrepreneurship – Online

Bachelor of Science in Business Administration (B.S.) - Finance – Resident
Bachelor of Science in Business Administration (B.S.) - Finance – Online

Bachelor of Science in Business Administration (B.S.) - Financial Planning – Resident
Bachelor of Science in Business Administration (B.S.) - Financial Planning – Online

Bachelor of Science in Business Administration (B.S.) - Healthcare Management – Resident
Bachelor of Science in Business Administration (B.S.) - Healthcare Management – Online

Bachelor of Science in Business Administration (B.S.) - Human Resources Management – Resident
Bachelor of Science in Business Administration (B.S.) - Human Resource Management – Online

Bachelor of Science in Business Administration (B.S.) - International Business – Resident
Bachelor of Science in Business Administration (B.S.) - International Business – Online

Bachelor of Science in Business Administration (B.S.) - Marketing Analytics – Resident
Bachelor of Science in Business Administration (B.S.) - Marketing Analytics – Online

Bachelor of Science in Business Administration (B.S.) - Marketing Sales Management & Professional Selling – Resident
Bachelor of Science in Business Administration (B.S.) - Marketing: Sales Management & Professional Selling – Online

Bachelor of Science in Business Administration (B.S.) - Project Management – Resident
Bachelor of Science in Business Administration (B.S.) - Project Management – Online

Delivery Format: Residential Only
Bachelor of Science in Business Administration, Teacher Licensure (B.S.)

Delivery Format: Online Only
Bachelor of Science in Business Administration (B.S.) - Green & Sustainable Management
Bachelor of Science in Business Administration (B.S.) - Leadership
Bachelor of Science in Business Administration (B.S.) - Public Administration
Bachelor of Science in Business Administration (B.S.) - Strategic Marketing Management


Computer Science Major (B.S.)

PURPOSE
The Computer Science (CS) major is offered by the School of Business with the purpose of developing Christ-centered men and women with the values, knowledge, and skills essential to impact computing-related disciplines in tomorrow’s world.

Students are exposed to the computer science core body of knowledge from a Christian worldview. Equipped with a firm foundation in algorithms and problem solving, they learn to analyze problems and design, implement, and test software solutions. Students also develop a strong background in mathematics to cultivate their reasoning abilities. Faculty help students prepare for a lifetime of service while encouraging undergraduate research and effective application of technology from a Christian worldview.

PROGRAM EDUCATIONAL OBJECTIVES
Our goal is, within a few years of graduating, our Computer Science students will be able to:

  1. Demonstrate a sound understanding of the fundamentals principles and practices of computer science necessary for employment and graduate studies.
  2. Apply computer science principles and practices to identify and document requirements, develop designs, as well as implement and validate solutions for computing systems of varying levels of complexity.
  3. Establish a sense of continuous life-long learning and adopting new technologies where appropriate.
  4. Develop skills for working in teams; communicating technical information effectively in both oral and written forms; engaging in creative and critical thinking; gaining and applying business knowledge; building leadership skills.
  5. Display the Christian principles that are the basis for their professional ethics and behavior.

Career Opportunities

Computer Scientists Operations Research
Computer Engineers Systems Analysts
Computer Programmers Teaching in Private Schools & Public Schools
Database Administrators  

Programs of Study – Degree Completion Plans

Delivery Format: Residential Only
Bachelor of Science in Computer Science (B.S.) - Cyber Security
Bachelor of Science in Computer Science (B.S.) - General
Bachelor of Science in Computer Science  (B.S.) - Information Security
Bachelor of Science in Computer Science (B.S.) - Software Engineering
Bachelor of Science in Computer Science (B.S.) - Web & Mobile Programming


Healthcare Administration Major (B.S.)

PURPOSE
The Bachelor of Science in Healthcare Administration is a 120-hour program that provides baccalaureate level training to prepare students for market, as managers within the healthcare field. In accordance with the mission of Liberty University, the undergraduate faculty seek to educate the whole person, developing the values, knowledge, and skills individuals need to impact the field of healthcare. The context for all instruction is the Christian worldview.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Incorporate a biblical worldview when providing solutions to problems associated with cost, access, and quality of care.
  2. Examine the responsibility and operations of a healthcare organization in meeting patient care quality outcomes, maintaining regulatory compliance, and achieving organizational performance targets.
  3. Evaluate managerial and leadership challenges in healthcare administration based upon knowledge of current literature and industry best practices.

Program of Study – Degree Completion Plan

Delivery Format: Online Only
Bachelor of Science in Healthcare Administration (B.S.)


Informatics Major (B.S.)

PURPOSE
The Informatics (INFO) discipline provides students with the knowledge and skills needed to manage the relationship between information systems and people. The informatics program integrates social sciences with multidimensional information systems to develop the ability to evaluate complex information processing. Students will learn about expert, biological, and clinical decision support systems, models, and technology; management of informatics data in database management systems; informatics systems analysis, design, and implementation.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Conduct best practices in informatics while maintaining a Christian worldview.
  2. Apply core informatics principles and practices to determine effective solutions to hypothetical and/or real life situations.
  3. Design and maintain informatics solutions that meet desired requirements.

Programs of Study – Degree Completion Plans

Delivery Format: Residential and Online
Bachelor of Science in Informatics (B.S.) - Healthcare Informatics  – Resident
Bachelor of Science in Informatics (B.S.) - Healthcare Informatics – Online


Information Systems (B.S.)

PURPOSE
The Information Systems (IS) discipline provides students with an applied knowledge of technology, focusing on the information side of the information technology industry.  The IS discipline is concerned with ways in which computer technology can be optimized so that it can provide maximum benefit to a business.

Students in the IS major will study topics such as database management, information systems, networking and telecommunications, programming, project management, system analysis and design, and WWW architecture and design.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Evaluate ethical business management information systems practices within the context of the Christian worldview.
  2. Determine effective solutions to hypothetical and/or real life situations using core business management information systems principles and practices and/or tools and techniques.
  3. Construct applications, designs, and plans in the areas of hardware, software, and web architecture for various program and database management systems.

Career Opportunities

Requirements Analyst Information Specialist
Information Analyst Computer Support Specialist
Information Systems Analyst Help Desk Specialist
Programmer Systems Testing Specialist
Business Systems Analyst Database Administrator
Computer Systems Analyst Computer Systems Administrator                                                    
Network Systems Analyst Network Systems Administrator
Data Communications Analyst Teaching in Private and Public Schools
Information Systems Analyst  

Programs of Study – Degree Completion Plans

Delivery Format: Residential and Online
Bachelor of Science in Information Systems (B.S.) – Resident
Bachelor of Science in Information Systems (B.S.) – Online

Bachelor of Science in Information Systems (B.S.) - Accounting Information Systems – Resident
Bachelor of Science in Information Systems (B.S.) - Accounting Information Systems – Online

Bachelor of Science in Information Systems (B.S) - Data Networking – Resident
Bachelor of Science in Information Systems (B.S.) - Data Networking – Online

Bachelor of Science in Information Systems (B.S.) - Database – Resident
Bachelor of Science in Information Systems (B.S.) - Database – Online

Bachelor of Science in Information Systems (B.S.) - Information Assurance – Resident
Bachelor of Science in Information Systems (B.S.) - Information Assurance – Online

Delivery Format: Residential Only
Bachelor of Science in Information Systems (B.S.) - Global Studies


Information Technology Major (B.S.)

PURPOSE
The Information Technology (IT) discipline provides students with an applied knowledge of technology in a business environment.  The information technology program is concerned with understanding the theoretical foundations of information technology, evaluation of appropriate information technology for business needs, and the management of organizational information technology resources. Students in the information technology major will study topics such as database management, computer programming, networking and telecommunications, information security, systems administration, integrative programming, human computer interaction, web architecture and development, information system hardware and software, and enterprise systems and integration.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Conduct best practices in information technology while maintaining a Christian worldview.
  2. Apply core information technology principles and practices to determine effective solutions to hypothetical and/or real life situations.
  3. Evaluate and maintain information technology solutions that meet desired requirements.

Programs of Study – Degree Completion Plans

Delivery Format: Residential and Online
Bachelor of Science in Information Technology (B.S.) - Application & Database Development – Resident
Bachelor of Science in Information Technology (B.S.) - Application & Database Development – Online

Bachelor of Science in Information Technology (B.S.) - Data Networking & Security – Resident
Bachelor of Science in Information Technology (B.S.) - Data Networking & Security – Online

Bachelor of Science in Information Technology (B.S.) - Gaming Design – Resident
Bachelor of Science in Information Technology (B.S.) - Gaming Design – Online

Bachelor of Science in Information Technology (B.S.) - Web & Mobile Programming – Resident
Bachelor of Science in Information Technology (B.S.) - Web & Mobile Programming – Online


ASSOCIATE OF ARTS DEGREES

Accounting Major (A.A.)

PURPOSE
Liberty University’s Associate of Arts in Accounting program is an introductory program designed to develop your competencies in such areas as financial, managerial, governmental, and non-profit accounting, auditing, and taxation. You will develop proficiency in communication and computer application skills in order to evaluate and synthesize common accounting problems. You will also learn to identify, analyze, and appropriately deal with ethical dilemmas from a sound moral and biblical perspective, utilizing critical thinking and problem-solving skills to formulate solutions.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Demonstrate competence in basic accounting procedures and principles.
  2. Communicate effectively using appropriate research style and methods.

Program of Study – Degree Completion Plan

Delivery Format: Online Only
Associate of Arts in Accounting (A.A.)


Business Major (A.A.)

PURPOSE
Liberty University’s Associate of Arts in Business program is an introductory program designed to develop your competencies in business administration. You will develop proficiency in communication and computer application skills in order to evaluate and synthesize common management problems. You will also learn to identify, analyze, and appropriately deal with management ethical dilemmas from a sound moral and biblical perspective, utilizing critical thinking and problem-solving skills to formulate solutions.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Demonstrate competence in core business principles and strategies.
  2. Communicate effectively using appropriate research style and methods.

Program of Study – Degree Completion Plan

Delivery Format: Online Only
Associate of Arts in Business (A.A.)


Information Systems Major (A.A.)

PURPOSE
Liberty University’s Associate of Arts in Information Systems program is designed to introduce students to an applied knowledge of technology, focusing on the information side of the information technology industry. The IS discipline is concerned with ways in which computer technology can be optimized so that it can provide maximum benefit to a business.

PROGRAM LEARNING OUTCOME
The student will be able to determine effective solutions to hypothetical and/or real life situations using core business management information systems principles and practices and/or tools and techniques.


Program of Study – Degree Completion Plan

Delivery Format: Online Only
Associate of Arts in Information Systems (A.A.)


MINORS

Accounting Minor

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Demonstrate competence in basic accounting procedures and principles.
  2. Communicate effectively using appropriate research style and methods.

Delivery Format: Residential and Online
Accounting Minor (Resident)
Accounting Minor (Online)


Business Minor

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Demonstrate competence in core business principles and strategies.
  2. Communicate effectively using appropriate research style and methods.

Delivery Format: Residential and Online
Business Minor (Resident)
Business Minor (Online)


Computer Science Minor

Delivery Format: Residential Only
Computer Science Minor (Resident)


Information Security Minor

PURPOSE
The purpose of the Information Security Minor is to provide the student with an awareness of the threats to and vulnerabilities of our corporate and national security information systems, as well as develop the skills needed to design, execute, and evaluate information security policies, procedures and practices.

PROGRAM LEARNING OUTCOME
The student will be able to design and operate the policies, procedures and practices of an information security system.

Delivery Format: Residential and Online
Information Security Minor (Resident)
Information Security Minor (Online)


Information Systems Minor

Delivery Format: Residential and Online
Information Systems Minor (Resident)
Information Systems Minor (Online)


Undergraduate Certificates

CERTIFICATE COMPLETION REQUIREMENTS

  1. Complete 18 total hours with a 2.00 GPA
  2. All courses must be completed through Liberty University
  3. No grade of “D” may be applied to the certificate
  4. Submission of Certificate Completion Application at beginning of final semester

Delivery Format: Online Only
Accounting
Application Development
Business Administration
Database
Data Networking
Financial Planning
Healthcare Management
Information Assurance
International Business
Project Management
Web Development



Highlighted text indicates a change from the official version of the catalog.

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