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Narrowing Your Topic

Instead, think of some aspect of the general subject of marketing that interests you, for example:

Internet marketing

Green marketing

Marketing to special groups

Let's say that you are interested in marketing to special groups.

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Original InfoRM material © 2011 by the Liberty University Jerry Falwell Library. This tutorial incorporates material from SBU Library Research Guide, a tutorial developed by the Stony Brook University Libraries, © 2004, from Inflite, a tutorial developed by IUPUI, © 2003, from Searchpath, a tutorial developed by the Western Michigan University Library, © 2001-2002, and from TILT, a tutorial developed by the Digital Information Literacy Office for the University of Texas System Digital Library, © 1998-2002. This material may be reproduced, distributed, or incorporated, provided that appropriate credit is given.