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Undergraduate Catalog 2012-2013

COMS 489 - Communication Campaigns

An in-depth study of the research, planning, development and message creation for complete multi-media communications campaigns, integrating all marketing promotion techniques including advertising, public relations, direct marketing and sales promotions.

Prerequisites:
COMS 110, 220, 234, 307, and either 346 and 356, or 357 and 367; ARTS 222, 340, or permission from the instructor

Credits: 3



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