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Undergraduate Catalog 2012-2013

COMS 357 - Public Relations Writing

This course builds upon the news writing techniques taught in COMS 220 and COMS 234 and the principles of advertising and public relations taught in COMS 307, while orienting the student toward the types of written products generated by public relations professionals. This advanced course will refine a student’s writing skills while playing close attention to the various formats such as press releases, media advisories, crisis plans, press kits, etc.

Prerequisites:
COMS 110, 220, 234, 307; ARTS 222, 340

Credits: 3



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