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Undergraduate Catalog 2012-2013

COMS 307 - Principles of Advertising and Public Relations (D)


THIS COURSE IS OFFERED ONLINE ONLY

This survey course examines the principles and theory of both Public Relations and Advertising to help the student better recognize in which discipline he or she is better suited. Special emphasis will be given to the theory and practices, while less time is devoted to the actual production (writing) of advertising and public relations communications. 

Prerequisites:
COMS 110

Credits: 3



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