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Undergraduate Catalog 2012-2013

BUSI 437 - Global Marketing

This course focuses on the basic theories, concepts, and practices of Marketing in a practical and unique way. This course will delve into: 1) The Culture Environment of Global Markets; 2) Assessing Global Opportunities; 3) Developing Global Marketing Strategies; and 4) Implementing Global Market Strategies.

Prerequisites:
BUSI 330

Credits: 3



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