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Undergraduate Catalog 2012-2013

BUSI 433 - Marketing Management


This course is available both online and residentially.

Advanced study of the role and responsibilities of marketing executives.  Emphasis will include: analysis of marketing opportunities and problems; planning of objectives and strategies; development of organizational structure, policies, implementation, and control; and evaluation of marketing programs.

Prerequisites:
BUSI 331 and senior status

Credits: 3



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