You are here: Home > Academics > Academic Catalogs

Undergraduate Catalog 2012-2013

BUSI 430 - Promotion Strategy


This course is available both online and residentially.

This course is open to students who desire to understand the function of Promotion within a company’s Integrated Marketing Communications (IMC) plan.  Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.

Prerequisites:
BUSI 331

Credits: 3



Highlighted text indicates a change from the official version of the catalog.