Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
Building on knowledge acquired in marketing research, students will assess environmental market conditions. The course will explore principles used in construction, application, and analysis of market research necessary to exercise good judgment and develop action plans for key decision makers. Students will explore, analyze, and offer recommendations regarding market and consumer research through applied projects.
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