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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

BUSI 452 - Survey Design


This course is available both online and residentially.

This course covers important elements for effective survey and questionnaire design. Students will learn how to plan, structure, and write survey material for meaningful market research giving consideration to ethical and social issues. The course will include topics in research techniques and best practices as well as how to use, act on, and follow up research.

Prerequisites:
BUSI 331

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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