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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

BUSI 442 - Customer Retention Through Digital Marketing


This course is available both online and residentially.

The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.

Prerequisites:
BUSI 439

Credits: 3

Effective Term: Fall 2015



Highlighted text indicates a change from the official version of the catalog.

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