Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
This course covers the principles, functions, and techniques of web analytics, site optimization, and conversion strategies related to digital marketing. The information covered in this course will provide students with knowledge of how to successfully reach and influence potential consumers and convert them into customers. The course also covers the financial impact of conversion strategies on the firm.
Effective Term: Spring 2016
Highlighted text indicates a change from the official version of the catalog.