Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
Students in this course demonstrate their knowledge of customer acquisition, consumption, and disposal of products and services. Students analyze buyer behavior of individual consumers, businesses, and governments and evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
Effective Term: Fall 2015
Highlighted text indicates a change from the official version of the catalog.