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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

BUSI 436 - Digital Marketing in a Virtual World


This course is available both online and residentially.

Students explore the principles required to successfully practice marketing in the virtual world of social media and electronic commerce between and among businesses and consumers.

Prerequisites:
BUSI 330

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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