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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

BUSI 431 - Sales Management and Professional Selling


This course is available both online and residentially.

This course presents each component of the sales cycle in a business-to-business selling environment.  Students will master models for initiating sales contacts, identifying and defining prospects' needs, and presenting and gaining commitment for a proposed solution.

Prerequisites:
BUSI 330

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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