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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

BUSI 331 - Marketing Research


This course is available both online and residentially.

This course will provide students with an overview of qualitative and quantitative marketing research methods. Students will identify and apply appropriate research methods to support evidence-based decision-making.

Prerequisites:
BUSI 330 and MATH 201 or BUSI 230

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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