Undergraduate Catalog 2014-2015 [Archived Catalog] [Archived Catalog]

STCO 426 - Creating Affiliate Loyalty in a Digital Age

This course is designed to familiarize students with the principles of customer relationship strategies and the means by which organizations develop loyal customers and/or affiliates.

Junior/Senior Status

Credits: 3

Highlighted text indicates a change from the official version of the catalog.

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