Undergraduate Catalog 2014-2015 [Archived Catalog] [Archived Catalog]

STCO 367 - Best Practices: Strategic Communications Management

This course is designed to give students hands-on experience in creating collaborative integrated marketing communication campaigns, guided by the lessons learned from organizations that have used strategic communications to drive growth. (Formerly COMS 367)

Prerequisites:
Junior/Senior Status

Credits: 3



Highlighted text indicates a change from the official version of the catalog.